Digital Marketing Executive

Job Role: Digital Marketing Executive

Location: Hybrid - Leicester LE19 1SU

Salary: Up to 23200 DOE based on part-time hours Excellent Benefits
Contract Type: Permanent Part-time (4 days per week 30 hours)
What We Can Offer You: Hybrid Working Performance-Related Bonus Life Assurance Vitality Private Healthcare Additional Holiday Purchase Health Cash Plan Subsidised Gym Memberships Cycle to Work scheme Discount Vouchers and Access to Wellbeing Resources!

Why do we want you

Mercia Group part of Wilmington plc are looking for a proactive and creative Digital Marketing Executive ready to take the next step in their marketing career!

This is an exciting opportunity to develop your skills in content creation and email marketing working on high-quality data-driven campaigns that support client engagement lead generation and retention.

Were looking for someone who is excited to grow collaborate and make a real impact with us in the accountancy sector!

Please note: To complete your application you will be redirected to Wilmington plcs career site.

At Wilmington plc we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme please use the contact details provided once you have clicked apply!

You will be responsible for:

Content Marketing

• Developing and maintaining a content calendar aligned with campaign priorities and business goals.
• Producing thought leadership articles blogs and educational content optimised for SEO to increase visibility and engagement.
• Creating impactful case studies and whitepapers to support lead generation and demonstrate Mercias value to clients.
• Collaborating with subject matter experts to develop authoritative industry-relevant content.
• Ensuring brand tone of voice and messaging is consistent across all written content.

Email Marketing

• Planning creating and executing integrated email campaigns across various customer segments.
• Developing and managing lifecycle workflows to support client onboarding retention cross-sell and upsell initiatives.
• Leveraging data-driven insights to segment audiences and deliver personalised email communications.
• Monitoring and reporting on key performance metrics (open rates click-through rates conversions) making recommendations to improve future campaigns.
• Conducting A/B testing on subject lines content and design to maximise campaign effectiveness.

Collaboration and Stakeholder Management

• Working closely with the wider Marketing team to align content and email activity with overall marketing plans.
• Collaborating with sales and other departments to ensure marketing activity supports lead generation and customer engagement objectives.
• Supporting internal communications initiatives as required to engage employees and align them with Mercias brand strategy.
  
  

Whats the Best Thing About This Role

Youll get to have real ownership of creative and data-driven marketing campaigns that make a measurable impact on Mercias growth.

Youll play a key role in positioning Mercia as a thought leader in the accountancy sector while developing your skills alongside a supportive and experienced team!

Whats the Most Challenging Thing About This Role

Youll be working across multiple campaigns and content streams often with tight deadlines and shifting priorities. Youll need to have strong attention to detail the ability to work to deadlines and the flexibility to adapt to content and campaigns quickly in a fast-paced environment.

To be successful in this role you must have:

• Previous experience in a marketing role (B2B B2C or marketing agency background welcome).
• A strong interest in content creation and email marketing.
• Excellent written communication skills with the ability to produce engaging audience-focused copy.
• Good organisational skills with the ability to manage multiple projects and deadlines.
• A proactive and creative approach with the confidence to bring new ideas to the team.

To be successful in this role it would be great if you have:

• Knowledge of SEO principles and experience creating optimised content.
• Experience using email marketing platforms (e.g. HubSpot Mailchimp or similar).
• Familiarity with analysing campaign performance data and applying insights to improve results.

We know its not a skill but the successful candidate must have permission to work in the roles location by the start of their employment.

About us

Mercia Group part of Wilmington plc a leading provider of information education and networking services. At Mercia we support accountancy firms across the UK with high-quality training content and resources. By joining our team youll be part of a forward-thinking business that values curiosity collaboration and continuous growth.

Find What Youre Looking For

We are ambitious and inclusive filled with integrity and curiosity. We are Wilmington plc. Are you Join us and achieve more within your career with mutual respect support and fair rewards.

Click on APPLY today!

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.

*Please note that this role may remain advertised until an offer of employment has been made.

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