Manager, Marketing

Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed while enabling a sustainable world. Innovation goes far beyond materials science; its powered by the passion creativity and diverse expertise of 9000 professionals worldwide. Whether youre a finance wizard a tech enthusiast an operational powerhouse an HR changemaker or a trailblazer in materials development youll find your place at Avient. Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!

Job Summary
The Industry Manager provides leadership in strategic and tactical marketing (market penetration segmentation and effective EVE tools and launch packages) and platform/product definition for Avients products and positioning. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence peers and the next level up in organizations (Avient and Customer).

Essential Functions

• Profitable growth.
• Gross margin targets as a percentage of sales.
• Gross margin percentage expansion.
• Vitality index growth.
• Vitality GM targets.
• New product launches.
• Engagement of customers and the business leveraging key tools such as situational analysis sales & marketing plans the POL process EVE tools the pricing quote tool marcom resources effective product launch kits etc.
• Track and measure key market trends competitive position and delivery on specialization strategy.
• Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
• Identify new ideas and opportunities for growth.
• Generates effective sales campaigns advertising programs and technical literature. Ensures industry sales records are analyzed and
• Establishes and implements the industrys overall marketing goals. Monitors business results. Initiates and updates Strategic Plan in conjunction with management for their industry.
• Directs the development and introduction of new products with sales research manufacturing and distribution. Supervises technical literature advertising campaigns definitions specification and performance standards. Develops reviews and coordinates product promotion technical presentations and advertising through marketing staff and Marketing Communications.
• Directs or oversees new market development for current or prospective programs of for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends customer needs competitor data and product performance and acceptability. Monitors results and formulates short and long-term
  marketing strategies.
• Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology training and problem solving. Develops contacts with major customers and suppliers. Conducts sales calls to maintain customer contact promotes sales efforts evaluates market trends anddevelops business at target accounts.
• Provides direction and training in Business Unit/Company/Corporate wide marketing training programs.
• Works closely with Environmental Health & Safety to ensure products meet local state and federal/country regulations.
• Attends various trade/organization functions to develop business contacts and gather market information.
• Supports and is committed to Avients LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
• Coordination support and participation in the POL process and the situational analysis system.
• Develop the strategic marketing direction for their industry.
• Creates value proposition for the assigned industry focusing on the customer and ensuring product quality and consistency.
• Responsible for communicating marketing activities to regional sales team customer service global partners and manufacturing to ensure smooth transition of strategy to action.
• Holds strategic conversations with R&D and partners to set direction for Avient in the assigned industry. Takes customer and market trends feedback and opportunities to create technology focus. Owns key linkage between customer business and technology.
• Leads the development and planning of the industry approach modeling and marketing communication(s).

• Drives measurement and tracking activities including market size market share and ROI.

Education and Experience

• Bachelors - Marketing or Equivalent Experience
• Masters - Business Administration or Equivalent Experience
• Marketing - Marketing Strategy Margin/Profitability Tracking Marketing Materials DevelopmentCustomer IdentificationNew Product MarketingSales Campaign
• Cross Functional - Budget Management Leadership Experience Global ExperienceChange Management Voice of the Customer
• Personal Skills - Research Self Motivated Training/Mentoring Others Influence Analytical Skills Time/Priority Management Ability to Multitask Work Independently Work on a Team
• Software Skills - Microsoft Office Microsoft AccessMicrosoft OutlookMicrosoft WordMicrosoft Excel Microsoft PowerPoint SAP Business Warehouse

Additional role specific requirements
Commercial or Technical Background: Prior experience in sales R&D or marketing is essential to understand market dynamics pricing customer needs and project handling.
AI Fluency: Openness to digital transformation and familiarity with AI tools to improve customer insight generation productivity and marketing execution.
Industry Flexibility: Background in masterbatch additives or compounding is not mandatory. Candidates from downstream companies such as Amcor Huhtamaki or Sealed Air are encouraged to apply.
Flexible Packaging Expertise: Hands-on experience in flexible packaging (polyolefins and PET) is required to bring application-level understanding and credibility.
Customer-Centric Strategy Development: Ability to convert real customer needs into actionable and impactful marketing strategies.
Innovation Experience: Demonstrated track record in supporting or leading innovation projects such as product development application trials or go-to-market programs.

We believe that all of our global employees are leaders and that the six most important behaviors for driving our strategy and culture are the same no matter if an employee is a leader of self a leader of others or a leader of the business. By playing to win acting customer centric driving innovation and profitable growth collaborating seamlessly across Avient and motivating and inspiring and developing others and yourself you will accelerate your ability to achieve Avients strategic goals to meet our customer needs and to accomplish your career goals.

At Avient we believe a wide variety of thoughts ideas and backgrounds gives us the creativity to be successful in a rapidly changing support of this we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring promotion development compensation or advancement are based solely on a persons qualifications abilities experience and performance. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race sex sexual orientation gender identity age color religion national origin disability genetic information protected veterans status or other legally protected classification in accordance with applicable federal state and local law. If you need an accommodation because of a disability to complete an online application please contact the Avient HR Team by emailing