Director, Digital Experience - US Ecommerce
Director, Digital Experience - US Ecommerce
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$ 144800 - 219300
1 Vacancy
Job Description
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co. you can be yourself and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.
We are seeking a strategically-minded and executional-driven Director of Digital Experience to lead and elevate the digital consumer journey across our US Ecommerce platforms and the Levis Mobile App. You will oversee A/B testing creative operations and content strategy ensuring we are delivering a best-in-class experience that drives engagement conversion and brand loyalty. You will also drive implementation of tactics to unlock the next chapter of growth for our mobile app executing against a new strategic vision crafted in partnership with our Digital Strategist. You will work with global brand creative brand marketing UX product engineering site merchandising and analytics to translate consumer insights into action optimize performance and deliver content that resonates across every step of the consumer journey. You will report to the Sr. Director Digital and Consumer Experience - US Ecommerce.
About the Job
Digital Experience Leadership
Lead the top-of-funnel digital experience strategy for and experience for the US Levis Mobile App aligning product vision and feature prioritization with commercial goals and ensuring timely delivery of roadmap features in close collaboration with the Digital Product team
Create a cohesive content and creative vision that balances brand and commercial priorities
Manage premium-ization initiatives that enhance storytelling enrich the brand narrative and create a more elevated shopping experience driving growth outcomes
Participate in upcoming site redesign efforts delivering a modern immersive and intuitive interface for consumers
Champion a consumer-first mindset grounded in data experimentation and optimization
Mobile App
Partner with the Digital Product team to deliver features and enhancements that improve usability engagement and conversion in the app
Collaborate with omni-channel and retail teams on initiatives such as associate order-in-store mobile checkout and QR code-enabled storytelling
Align app content and features with broader brand campaigns loyalty program benefits and in-store experiences to create a seamless omni journey
A/B Testing & Optimization
Promote A/B testing strategic vision and multi-year roadmap to ensure we are constantly optimizing both site/app performance and testing processes
Partner with A/B testing lead to develop a annual testing plan informed by competitive benchmarking consumer insights and our needs
Ensure testing plan drives relevant insights to improve channel performance
Creative Operations and Content Strategy
Collaborate with global brand creative to improve existing ways of working
Advocate for additional creative assets to support channel growth goals and priorities
Ensure content and storytelling are seasonally and market relevant and following competitive landscape
Team Leadership & Cross-Functional Collaboration
Lead and mentor a high-performing team of managers
Build strong relationships with global brand creative brand marketing UX product and site merchandising
Influence senior leadership with clear communication and data-backed recommendations
About You
10 years prior experience in digital marketing ecommerce or digital product with a focus on site / app content and experience
Functional leader & partner who can influence at any level of management
Experience leading a team to build successful A/B experiments at scale
Familiarity with content management systems (CMS) and digital asset management (DAM) tools
Experience with Adobe Analytics and Optimizely
This is a hybrid position based in our San Francisco CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note time in office can vary depending on business needs.
The expected starting salary range for this role is $144800-$219300 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education qualifications performance and business needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay incentive plans 401(k) matching paid leave health insurance product discounts and more designed to help you and your family stay healthy meet your financial goals and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
#LI-Hybrid
EOE M/F/Disability/Vets
LOCATION
San Francisco CA USAFULL TIME/PART TIME
Full timeFILL DATE
This position is expected to be filled by 10/17/2025.Current LS&Co Employees apply via your Workday account.
Required Experience:
Director
Employment Type
Full-Time
