Write and expand messaging for mid- and lower-funnel channels across multiple channels and contextsDevelop and maintain cohesive content strategies across products and platformsManage messaging frameworks to ensure clarity and consistencyEstablish standard methodologies for content and message testing and optimizationPartner with marketing leads on brief creation and test definition and with data sciences leads to incorporate performance takeaways Conduct regular audits of messaging to find opportunities and improvements
Proven experience writing marketing copy that drives engagement or conversions
Track record of managing content projects from ideation to execution
Experience and skill communicating and collaborating with cross-functional teams
Background in content strategy or marketing communications
Bachelors degree or equivalent experience
Enthusiasm for Apple products and services
Ability to identify and articulate key messages clearly and succinctly
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