Market Director, Business Development

JOB SUMMARY:

The Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospital. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facilitys objectives. This position designs and maintains a system for strong relationships with Managed Care Providers Medicare Case Managers other payers and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team.

QUALIFICATIONS:

Bachelors Degree in Business Marketing or Clinical discipline.

MBA preferred.

Minimum of 5 years experience in healthcare management preferred.

Excellent skills needed in forecasting market based planning communications and public relations.

Valid drivers license and clean driving record

ESSENTIAL FUNCTIONS:

Job Specific:

Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.

Ensures comprehensive external information is gathered on a continual basis with regard to markets customers and competitors.

Will be the managing director over the clinical liaison and admissions teams.

Must have a strong understanding and ability to work in all business development roles as needed.

Develops and manages the marketing departments operating budget.

Develops organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Kindred

Hospital information systems together with internal data and external data base information for statistical analysis.

Serves as a liaison between Financial Services Information Systems and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration.

Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions.

Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facilitys long and short term goals.

Compares research findings on local regional and national data in order to identify areas for potential cost and quality improvement by product-line and physician practice patterns.

Establishes planning links with other health care organizations and agencies in order to obtain research information. Evaluates opportunities for joint or shared programs coordinates written data-oriented external agency surveys to gather best local information available.

Interfaces directly with managed care providers key physicians and other program delivery personnel providing expertise in the development and implementation of business plans situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering and new product-line development product enhancement and product differentiation in the competitive market environment.

Consistently interfaces with Referral Sources Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient.

Maintains a measure and tracking system delivering timely reports and presentations on a regular basis. Provides specific feedback to CEO/COO on performance achieved on a monthly and quarterly basis.

Daily:

Send dashboards to team

Call into daily ops for both hospitals and send good morning emails

Daily/urgent data requests from regional team

40/60 compliance oversight

Staffing of complex cases as needed

Internal advocacy/accommodations for admissions on complex cases as needed

Assist with bed management as it relates to patient admissions

Weekly:

Level 10 call with regional team for both facilities

Review of indicator report for both facilities

Volume projections for both facilities

Attend leadership meetings for both facilities

Preparation of marketing meetings

Social Media creation and posts for both facilities

Bi-monthly 1:1 meetings with both CEOs

Cultivation of physician relationships/weekly touch base

Chart audits on ACTs high OIs etc.

Monthly/Bi-monthly:

Complete MOR for both facilities

Complete quality spreadsheet for both facilities

Insurance denial analysis for both facilities

Complete clinical liaison bonus files for both facilities

Attend any in-services/marketing lunches in both markets

Screen and interview candidates

Attend all town hall meeting for both facilities

30/60/90 day meetings and reviews with all new staff

Review and approval bi-monthly times cards for employees

Complete and review of bi-monthly projections for both facilities

Bi-monthly ACT meetings

Regular meetings with Lead Clinical Liaisons

Quarterly:

Complete QOR for both facilities

Review of all marketing strategic plans and data with each Clinical Liaison

Rounding with Clinical Liaison

Complete clinical liaison bonus files for both facilities

Complete Board meeting volume reports for both facilities

Complete IU collaborative report/meetings

Community Executive Leadership Team partner reports/meetings

Attend compliance meetings for both facilities

Attend quality meetings for both facilities

Yearly:

Business and Strategic plans for both facilities

Analysis of denials for both facilities

Analysis of delays in admissions for both facilities

Policy review for both facilities

Job Description review for both facilities

Prepare budget presentation for both facilities

Mid-year review for both facilities

Development of marketing/collateral materials

Website reviews/updates (ongoing)

Annual performance appraisals for employees

Company Specific:

Adheres to dress code appearance is neat and clean and wears appropriate identification while on duty

Completes annual health safety and education requirements. Maintains professional growth and development.

Maintains confidentiality of all patient and/or employee information to assure patient and/or employee rights are protected.

Demonstrates knowledge of the principles of growth and development over the life span and the skills necessary to provide age appropriate care to the patient population served.

Reports to work on time as scheduled; adheres to policies regarding notification of absence.

Attends all mandatory in-services and staff meetings.

Represents the organization in a positive and professional manner.

Complies with all organizational policies regarding ethical business practices.

Communicates the mission ethics and goals of the hospital as well as the focus statement of the department.

Maintains current licensure/certification for position if applicable.

Consistently demonstrates Guest Relations skills to patients physicians visitors employees and any other individuals with whom they may come in contact.

Consistently follows departmental and hospital Health Safety Security Hazardous Materials policies and procedures.

HIPAA: Conduct job responsibilities in accordance with HIPAA privacy laws follow hospital policy in provision of patient confidentiality. Able to identify patient confidentiality issues and reports to proper hospital personnel immediately.

Compliance: Conducts job responsibilities in accordance with standards set forth in Kindreds Code of Conduct Kindred policy and procedures applicable federal and state laws and applicable standards.

Language Skills:

Able to communicate effectively in English both verbally and in writing.

Additional languages preferred.

Skills:

Basic computer knowledge.

Knowledge of basic equipment.

Appropriate telephone communication skills.

Physical and Safety Requirements:

Ability to clearly and effectively communicate with all constituents (patients families peers and other healthcare team members) as needed.

Willingness to work beyond normal working hours when necessary.

Must be able to drive stand bend lift and move intermittently throughout day.

Must be able to cope with the mental and emotional stress of the position.

Must possess sight/hearing senses or use prosthetics that will enable these senses to function adequately so that the requirements of this position can be fully met.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position without compromising patient care.