Strategic Planning Lead, Sports & Entertainment
Strategic Planning Lead, Sports & Entertainment
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- 5 years media planning and strategy experience
- Expertise in cross channel tactical planning for full funnel media campaigns
- Familiarity with traditional media channels (OOH TV) digital advertising and social media platforms and their relationship with each other in multifaceted integrated campaigns
- Experience collaborating with internal channel buying teams to execute successful campaigns while managing the expectations and needs of key stakeholders
- Demonstrated ability to leverage data and insights to build audience profiles create clear communication plans and develop channel level marketing strategies that tie back to business objectives
- Track record of measuring impact through different testing and measurement solutions with the ability to also share results and future recommendations in a digestible way
- Knowledge of sports marketing and/ or streaming entertainment is a must
- BS/BA degree required
- A self-starter who can work autonomously with agility prioritize effectively and manage multiple projects at one time
- Strong interpersonal skills with the ability to manage relationships effectively
- Excellent presentation written and verbal communication skills to all levels of an organization
- Proficiency working within syndicated research sources (MRI/ Simmons comScore etc.) and social listening tools a plus
- Previous media agency experience a plus
Employment Type
Full Time
