Sr. Analyst - Media Management

To save time applying Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Lexus Media Management Department is looking for a passionate and highly motivated Senior Analyst with an entrepreneurial mindset.

The primary responsibility of this role is to guide the development of cross-channel media recommendations with multimillion-dollar financial implications.

Reporting to the Media Manager for Lexus the person in this role will support the departments objective to develop go-to-market strategies and communications ecosystems to reach our target market and maximize the effectiveness of our media investments.

What youll be doing

• Develop implement and measure media recommendations to support vehicle/brand campaigns representing financial investments in the tens of millions across all paid media channels (e.g. social search display video print OOH programmatic gaming etc.).

• Serve as key business stakeholder for martech data and analytics strategies by collaborating with internal analytics/data science teams as well as agency partners.

• Lead agency billing budget tracking and quarterly forecasting; serve as key liaison with Lexus Finance.

• Leverage performance metrics and available data to guide digital media optimization recommendations on a bi-weekly basis during campaign timeframe.

• Lead multiple agency teams of up to 30 people in developing effective communication goals strategies and tactics to reach Lexus marketing business objectives.

• Manage plans across 5 media planning and buying agencies; often filling in the role of agency communications director to advance alignment across agency silos.

• Support Lexus branded entertainment program as needed.

• Represent and clearly communicate Lexus business objectives to the highest level of sales/business development executives at key media companies.

• Demonstrate critical thinking sound business judgment and persuasive reasoning in socializing media strategies and plans with relevant Lexus stakeholders.

• Coordinate with other Marketing stakeholders (i.e. Vehicle Social PR Motorsports After Sales) to ensure alignment and efficiency between content development and earned/owned/paid media strategies.

• Review and critique highest-profile advertising in service of advancing Lexus business objectives.

What you bring

• Bachelors Degree or higher or equivalent working experience in Marketing Advertising and Market Research.

• Experience in advertising traditional & digital media planning marketing market research or strategic planning.

• Strong skill set in critical thinking market analysis problem-solving relationship building project and vendor management.

• Ability to manage projects and multiple agency teams in a dynamic environment.

• Strong business insight and the ability to assess implications of strategic decisions on future operations.

Added bonus if you have

• MBA or other applicable advanced degree.

• Budget management experience: forecasting reconciliation billing budgeting.

• Experience with SAP ERP and SAP Ariba.

What well bring
During your interview process our team can fill you in on all the details of our industry-leading benefits andcareer development opportunities. A few highlights include:

• A work environment built on teamwork flexibility and respect

• Professional growth and development programs to help advance your career as well as tuitionreimbursement

• Team Member Vehicle Purchase Discount

• Toyota Team Member Lease Vehicle Program (if applicable)

• Comprehensive health care and wellness plans for your entire family

• Toyota 401(k) Savings Plan featuring a company match as well as an annual retirement contribution fromToyota regardless of whether you contribute

• Paid holidays and paid time off

• Referral services related to prenatal services adoption childcare schools and more

• Tax Advantaged Accounts (Health Savings Account Health Care FSA Dependent Care FSA)

• Relocation assistance (if applicable)