Senior Manager, Brand and Creative
Senior Manager, Brand and Creative
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Job Description
The Senior Manager Brand & Creative leads a team of strategic thinkers and creative doers combining marketing expertise strong design sensibility and business acumen to elevate Perry Homes brand. This role is responsible for shaping and executing brand strategy driving consistent messaging and visual identity and producing creative work that resonates across diverse audiences.
The ideal candidate is an experienced team leader who can inspire mentor and guide a multidisciplinary creative team while also generating bold ideas and ensuring high-quality high-impact execution across channels.
As a brand steward the Senior Manager will translate business objectives into compelling creative campaigns lead cross-functional collaboration and oversee all aspects of creative developmentfrom concept to production. With a sharp eye for detail and a passion for innovation this leader will play a critical role in driving brand growth and delivering engaging experiences that reflect Perry Homes values and market position.
Essential Duties and Responsibilities
- Develop and implement strategic brand positioning and ensure consistent messaging and visual identity across all channels and markets.
- Translate business objectives and marketing strategies into creative campaigns and content that drive engagement and results.
- Lead and mentor a multidisciplinary creative team fostering a collaborative culture of innovation excellence and accountability.
- Guide the development of print digital and experiential creative that clearly communicates complex ideas to sophisticated audiences.
- Facilitate brainstorming sessions providing strategic and creative direction to generate actionable ideas that balance innovation with budgetary considerations.
- Oversee the review presentation and approval of creative concepts and deliverables.
- Collaborate with marketing operations and account managers to prioritize projects and allocate resources according to business needs and timelines.
- Manage creative project timelines budgets and vendor relationships to ensure on-time on-brand and on-budget delivery.
- Direct the creative execution of photography and videography projects ensuring alignment with brand voice tone and storytelling goals.
- Plan proactively for recurring creative needs by developing scalable frameworks and reusable templates that increase efficiency and maintain brand consistency.
- Partner with regional and cross-functional teams to adapt brand strategy and creative assets to meet local market needs.
- Provide coaching and ongoing feedback to support team development and performance.
- Stay informed on industry trends design innovations and competitive activity to continuously evolve the brand.
- Conduct brand tracking and analyze market trends consumer insights and competitor positioning to inform creative and strategic decisions.
- Perform other duties as assigned.
Job Competencies
- Attention to Detail
- Problem Solving/Analysis
- Presentation Skills
- Communication/Building Relationships
- Project Management
- Strategic Thinking
Requirements
- Bachelors degree in Design Communications Marketing Business or a related field (or equivalent experience).
- 6 years of relevant experience including 5 years leading a creative team in an agency or in-house environment.
- Proven experience developing and executing integrated marketing campaigns across digital social print paid media and mobile channels.
- Creative vision balanced with business acumen and an understanding of brand strategy.
- Proven ability to perform in fast-paced action-oriented settings while maintaining focus and delivering high-quality results.
- Demonstrated ability to translate strategic objectives into compelling creative concepts and high-quality deliverables.
- Strong leadership skills with a track record of managing mentoring and inspiring diverse creative teams.
- Proficient in project management with the ability to manage timelines budgets and cross-functional collaboration.
- Skilled in Adobe Creative Cloud Microsoft Office Suite (Outlook PowerPoint Excel Word) and project management tools (Adobe Workfront).
- Excellent communication and interpersonal skills; comfortable working with internal teams at all levels of the organization vendors and external partners.
- Valid drivers license reliable transportation and an acceptable driving record.
- Demonstrated computer skills including a working knowledge of MS Office products including Outlook Excel Word and PowerPoint
Benefits
Health & Wellness
- Medical Dental & Vision Coverage
- Employee Assistance Program (EAP)
- Fitness Reimbursement
Financial Planning
- 401(k) with Company Match
- Company-Paid Life & Disability Insurance
- Supplemental Coverage Options
Time Off & Life Balance
- PTO & Paid Holidays
- Leave of Absence Programs
Family & Lifestyle
- Perry Homes Family College Fund
- New Home & Employee Discounts
- Pet Perks Travel Assistance & More
***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***
Perry Homes is an Equal Opportunity Employer
Disclaimer:Recruitment Fraud Any communication regarding job opportunities from our organization will be initiated through official channels only including our company email domain @ and verified social media accounts. We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels. We do not at any early stage of recruitment process solicit personal information (e.g. passport and bank account info) financial details or any form of payment (e.g. application fee). If you receive suspicious communications encounter job postings that appear fraudulent or want to confirm any employment postings please contact
Required Experience:
Senior Manager
Employment Type
Full-Time
