City Marketing Officer

Join Us in Shaping Penriths Future!

Are you a creative marketing professional ready to make a real impact in a thriving future-focused city Penrith is growing fast and were looking for aCity Marketing Officerwhos passionate about storytelling strategy and shaping perceptions to help us showcase Penrith as a destination to live work invest and visit.

About the role

As part of our dynamic City Marketing team youll lead and support campaigns that elevate Penriths brand attract investment and inspire pride in our community. Youll work across digital and traditional platforms collaborate with internal teams and external agencies and bring fresh ideas to life that drive engagement and deliver measurable results.

Youll also support Councils commercial enterprises including Childrens Services and Ripples with strategic marketing that connects with diverse audiences and delivers real value.

What Youll Do

• Develop and implement city-wide marketing strategies and campaigns
• Create compelling content for LinkedIn social media web and print
• Produce and edit digital assets using Canva and Adobe
• Champion Penriths brand across all touchpoints
• Collaborate with stakeholders to solve marketing challenges
• Monitor and report on campaign performance and channel effectiveness
• Stay ahead of digital trends and emerging technologies
• Contribute to strategic reporting and insights for leadership.

What Youll Bring

• Tertiary qualifications in marketing or communications
• Proven experience delivering impactful marketing campaigns
• Strong digital content creation skills including video and social media
• Ability to work across teams and manage multiple projects
• A passion for brand storytelling and stakeholder engagement
• Knowledge of project management and corporate branding

Bonus Points For

• Experience in city marketing or local government
• A current Class C Drivers Licence
• Familiarity with WHS EEO and governance standards

Why Join Us

At Penrith City Council were passionate about people; in our community and in our workplace. We want you to be able to be your best self and we get that work is just one part of your life so were here to support you in the moments that matter. As the winner of the 2020 Local Government Excellence in People and Culture Award and an Excellence Award winner in the 2020 Australian HR Awards you can be confident in joining a workplace that offers truly outstanding benefits including:

• A range of flexible work arrangements
• 18 weeks paid maternity leave
• Health and wellbeing leave
• 15 days personal leave
• Significant financial and leave support for undertaking further education
• Diverse salary packaging
• Free access to all Ripples venues
• And much much more!

The City Economy and Marketing department consists of a dynamic team of professionals passionate about stimulating the Penrith economy through an exciting range of marketing and economic development programs. Youll have the opportunity to shape the future of a vibrant city and work on projects that make a real difference.

Ready to help Penrith shine
Apply now and be part of a team thats building a bold bright future.

Commencing salary: $92765.00 - $107380.00 per annum plus 12% Superannuation.

You will be required to undertake employment checks which may include a Criminal History Check Qualification Check Working with Children Check Medical Declaration and/or a Functional Test as relevant to the position for which you have applied. Where a Criminal History Check is required and has returned a result that indicates disclosable court outcomes you will be required to provide a copy of the report to Penrith City Council for review in order to progress through the recruitment process.

Visit to view the position description and to find out more information about employment with Penrith City submit your application please apply online using the link below.

In addition to a cover letter and resume applicants are required to submit comprehensive responses to theselection criteria (listed below) as a part of their initialapplication. Applicants who do not meet the essential criteria will not be considered.

Essential criteria

• Tertiary qualification in marketing or communications.
• Demonstrated experience achieving objectives through marketing and communications planning and implementation.
• Demonstrated experience delivering monitoring and evaluating a major marketing campaign with web social and other digital assets analytics and reporting.
• Demonstrated experience working with a number of diverse teams to create marketing and communications programs to deliver objectives.
• Demonstrated experience producing content suited to a range of digital channels and audiences including video and other content for social media web and online publishing.
• Experience working for a corporate brand and writing style guidelines.
• Knowledge of Project Management applications and techniques.

Desirable criteria

• Previous experience working on major city marketing projects that involves multiple market segments and use diverse marketing and communication channels to create impact.
• Previous experience working in Local Government.
• Current Class C Drivers Licence
• Knowledge of EEO WHS and Corporate Governance requirements.

Completed applications must be received by 11.55pm on the closing date.Please allow 4 weeks from the closing date for the processing of your application.

For further information about the position please contact Katrina Gale City Marketing Lead via email at

Council is a Child Safe Organisation for more information about this please see ourwebsite.