Quant Analytics (Marketing)-Senior Associate
Quant Analytics (Marketing)-Senior Associate
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Job Description
Leverage your technical expertise to shape innovative solutions and align capabilities to solve real-world challenges!
As a Quant Analytics Associate on the Audience Management Team you will be responsible for creating data files for targeted marketing campaigns and customer communications. Your projects will involve translating business strategy into customer and prospect lists and conducting quality checks on output. Youllpartner with marketing and product teams to execute targeted marketing campaigns across multiple channels including direct mail email statements branch ATM owned and paid digital media.
Job responsibilities:
- Collaborate with business partners to gather requirements and document technical specifications
- Interpret marketing strategy and translate it into data and code
Define customer segmentations for enhanced audience targeting generating insights on campaign strategies across channels and developing dashboards on campaign performance
Pull data from internal and external data sources via SQL and SAS. Develop debug and execute SAS/SQL code to define populations for campaigns
- Assess and maintain data and process integrity
- Understand nuances in the process and data while effectively relaying those to partners in a consultative manner to optimize marketing programs
- Complete projects from start to finish without supervision
Required qualifications capabilities and skills:
- Bachelors degree in a quantitative or related field such as: Computing and Information Theory Business (w/ quantitative focus) Statistics Applied Mathematics Econometrics Biostatistics or Operations Research.
- 3 years experience with SQL on various platforms such as Teradata DB2 Oracle or SQL Server
- Proficient with SAS or similar structured programming language such as Python R
- Strong logic problem-solving and data skills.
- Ability to learn the business innovate by designing new processes and effectively consult on the design and execution of marketing programs.
- Results-oriented with proactive approach to eliminating problems
- Ability to articulate root causes comfortable escalating concerns proactively raises concerns when timelines are in jeopardy of not being met
- Excellent time management and ability to prioritize with strong organizational skills and attention to detail
- Understand the cost-benefit balance between solution sophistication and practicality
- Comfortable working with team members clients and senior executives.
- Effective communication with all parties at varying levels of analytical/technical understanding is also critical to success in the role.
Preferred qualifications capabilities andskills:
- Experience in campaign marketing and knowledge of targeted marketing campaigns
- SAS/SQL Base Certification and/or additional certification levels
- Financial service industry experience
Relocation is not offered/supported for this role
Required Experience:
Senior IC
Employment Type
Full-Time
