🚀 AI-First Growth Marketing Lead

Location: Oslo Norway

Role Overview

Were hiring an AI-First Growth Marketing Lead to take charge of customer acquisition for the Norwegian market with a focus on Paid Media and SEO. Youll join a team that doesnt just execute it leads. Youll own the acquisition strategy challenge our paid media agency drive our SEO roadmap and be measured on KPIs like Gross Profit Application Volume and CPA.

This role is part of the Loan Business Unit (Consumer Loans Credit Cards Secured Loans) where performance drives everything. Youll also help shape and scale our AI-first marketing setup from content automation to campaign optimization as part of a broader Nordic marketing team. Some travel may occur for Nordic collaboration.

You wont be a piece in someone elses puzzle - youll set the agenda and have real impact.

Key Responsibilities

Acquisition Strategy & Channel Ownership

• Lead Paid Media performance: Own the full strategy execution direction and outcomes in collaboration with our agency. Push for delivery on Gross Profit and Application Volume
• Own Norwegian SEO: Define the roadmap lead execution and ensure our organic visibility and landing pages contribute to performance with support from internal specialists but with clear decision rights.

Content & AI-Led Execution

• Write or AI-generate copy and visuals for ads and SEO.
• Build and optimize AI-powered content flows (e.g. SEO pages ad iterations).
• Contribute to building an automated and scalable AI-first content engine.

Conversion Rate Optimization

• Improve performance across the funnel from click to completed application.
• Use landing page insights and campaign data to identify CRO opportunities.
• Work closely with Product and Tech to implement and test improvements.

Analytics Reporting & Compliance

• Track and report on Gross Profit Application Volume CPA and conversion rate.
• Act fast on performance insights. Own the data dont wait for someone else to raise a red flag.
• Maintain a strong grasp of Norwegian marketing compliance including Forbrukertilsynet guidelines and lender-specific requirements.

AI & MarTech Adoption

• Use LLMs and generative AI tools (text image video and automation platforms) to scale output and eliminate operational drag.
• Contribute to evolving our AI-first marketing stack and experimentation framework.

Cross-Nordic Collaboration

• Collaborate with peers across Sweden Denmark and Finland to share insights align strategies and raise the collective performance bar.

What You Bring

• 35 years of experience in digital marketing with a focus on Paid performance SEO & Content
• Proven ability to lead paid media execution (in-house or via agency)
• Hands-on SEO execution and understanding of organic growth levers
• Strong writing skills with commercial flair
• Confident with data tools: GA4 Excel/Sheets PowerBi Search Console etc.
• Familiarity with AI tools and curiosity to constantly test new ones
• Understanding (or willingness to learn) Norwegian financial marketing regulations

• Fluent in Norwegian and English both written and spoken
• High ownership mindset: you dont wait for permission - you push for results

Why Join Us

• Own the full acquisition agenda for one of our highest-performing business units
• Join a Nordic team of skilled marketers who collaborate share and grow together
• Be part of a fintech scale-up combining AI data and commercial execution to scale fast and smart
• Work with dynamic budgets hit your targets and youll get room to scale fast
• Shape the future of AI-first marketing in one of the most competitive and exciting industries
• Strong in-office culture in Oslo
• Friday lunch a competitive pension plan and solid healthcare insurance
• Join a team that values curiosity experimentation and straight-up ownership

Ready to Apply

If youre an AI and data-driven commercially sharp marketer who takes ownership thrives in fast-moving environments and knows how to push Paid and SEO to deliver Gross Profit - we want to hear from you. Send us your CV along with a few words about why you believe youre the right candidate for this position.

If you have any questions about the role feel free to reach out to our CMO Martin Bro Trasmundi at or.

The application deadline is Sunday September 14th but were reviewing applications and inviting candidates for interviews on a rolling basis so dont wait to apply.

About Axo Group

Axo Group is a Nordic fintech scale-up operating in Norway Sweden Denmark and Finland. We help people make better financial decisions whether theyre comparing loan offers choosing insurance or switching electricity providers.

The group includes strong brands like Axo Finans LendMe Zmarta Elskling and uScore. Across markets we simplify complexity offer transparency and empower consumers to take control of their personal finances

We believe that when we solve real problems for customers growth follows. Thats why we combine data technology and commercial execution to scale efficientlymoving fast measuring everything and optimizing for Gross Profit without compromising on customer value.

Our Leadership Principles

• Outcome-Driven: We focus on end-results and delivering what really matters
  
  
• Hyper-Operational: We get specific propose solutions and suggest how to move things forward
  
  
• Straight Shooter: We communicate directly and with clarity always respectful