Head of Growth Marketing
Head of Growth Marketing
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$ 230000 - 260000
1 Vacancy
Job Description
Company Name: IG North America (tastytrade tastylive tastyfx tastycrypto)
Role: Head of Growth Marketing
Location: Chicago IL Hybrid (3 days/week in office)
Come join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. Were looking for a Head of Growth Marketing to drive market-winning strategies and compelling value propositions that differentiate our direct-to-consumer eBrokerage offerings.
Youll help positioning our financial instruments against competitors while building innovative customer acquisition engagement and retention strategiesbeing accountable for the full customer lifecycle. Youll combine deep analytical capabilities with creative strategic thinking to capture and convert both existing and emerging trader segments. As part of the marketing leadership team youll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.
What Youll Do
- Develop and execute comprehensive marketing strategies that drive measurable acquisition and retention outcomes
- Build and maintain competitive intelligence capabilities analyzing market trends customer needs and competitor moves
- Own prioritization of customer segments products/instruments and personalization initiatives
- Develop promotional strategies targeting intelligence and product positioning to eliminate market impact dilution
- Partner with product teams to translate product and platform insights into market-winning positioning
- Drive rapid decision-making and execution by building influence networks across the business championing high-impact initiatives and personally removing blockers that prevent marketing strategies from reaching market
- Build compelling business cases for strategic initiatives and secure resources needed for execution
- Lead and develop the marketing strategy team while fostering a culture of innovation and experimentation
- Navigate regulatory requirements and compliance considerations in financial services marketing
Who You Are
- You bring 10 years of marketing strategy experience in a high-growth environment preferably in trading investing D2C financial services fintech or closely related industry
- You hold a Bachelors degree in marketing business or related field; MBA preferred
- You have 5 years of experience building high-performing teams
- You have experience with real-time marketing responses to financial market conditions and can capitalize on market volatility
- You have a proven track record of driving customer acquisition engagement retention and revenue growth in a high-velocity growth marketing environment
- You possess an analytical mindset with a track record of driving measurable business outcomes
- You can balance short-term needs with sustainable growth strategies
- You have a high propensity to innovate and experiment with new approaches
- You excel at cross-functional collaboration and demonstrate systems thinking
- You have experience leading competitive intelligence customer intelligence and market research initiatives
- You have a track record of successful promotional and campaign strategy development
- Youre a natural developer of talent and team builder who can inspire and guide others
- You have experience with marketing automation platforms CRM systems and analytics tools
- You understand how technology enables personalization and segmentation at scale
- You can navigate matrix organizations and influence outcomes without direct authority
Team Perks:
- Performance Bonuses
- Stock Purchase Options
- Medical/Vision/Dental Benefits
- 401k Plan
- Continued Education Support
- 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
- 10 Paid Sick Days
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- In-building gym
- Shuttle to/from Metra
- Office located in the West Loop - Chicagos growing center of tech great cuisine and high-end bars
Salary Range: $230000 - $260000
This is an estimated range. The actual salary offered will be based on the candidates level of experience and qualifications.
About Us:
The tastyhouse of brands empowers individual traders differently. tastylive founded in 2011 is an online financial media networktastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017 tasty Software Solutions and tastyfx is a registered Forex broker-dealer.
In 2021 London-based IG Group acquired tastylive Inc. (previously known as tastytrade) and assigned it to lead business in North is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.
Our dream is simple: we want more people to find more success witha bettertrading experience. Thats why were investing heavily in the right people technology and media to make that happen in the US and across the globe.
Location:Our office is in the West Loop - Chicagos growing center of tech great cuisine and high-end bars.
tastytrade tastylive tastyfx tastycrypto
1330 W Fulton Market Chicago IL 60607
*Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your experience doesnt align perfectly we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Required Experience:
Director
Employment Type
Full Time
