drjobs Manager, Strategic Marketing

Manager, Strategic Marketing

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1 Vacancy
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Job Location drjobs

Carlsbad, CA - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Nalu is seeking an experienced dynamic and strategic marketing leader in high-growth complex industries including medical devices healthcare. This role demands a versatile marketer who can lead go-to-market strategies sales enablement initiatives and integrated communications to drive commercial success across global markets.
Responsibilities:
  • Go-to-Market Strategy:
    Lead the planning and execution of product launches and market expansion efforts translating clinical data and product features into compelling value propositions for healthcare providers patients and commercial teams.
  • Sales Enablement:
    Develop and deploy comprehensive sales tools training programs and digital platforms to support global field teams. Improve new hire onboarding streamline selling processes and drive consistency across territories.
  • Commercial Data Strategy:
    Design and implement strategies to transform real-world data into effective commercial assets. Create impactful narratives that support the clinical and economic value of the product.
  • Integrated Marketing Communications:
    Develop global marketing communications plans including branding digital media public relations and content development. Lead cross-functional collaboration with Medical Affairs Sales Clinical and external agencies.
  • Lifecycle & Stakeholder Management:
    Serve as the commercial voice across the product lifecycle from launch through maturity. Collaborate with internal stakeholders and external KOLs to align messaging product development and market needs.
  • Digital Innovation & Tools:
    Launch and manage proprietary commercial platforms (e.g. apps internal podcasts) that support continuous sales training and knowledge transfer. Evaluate new technologies to improve efficiency and customer engagement.
Qualifications:
  • 6 years of progressive experience in marketing roles within healthcare Med Tech or similar regulated industries
  • Bachelors degree in business marketing or related field
  • Proven track record of successful product launches and market development
  • Expertise in translating complex clinical concepts into commercial messaging
  • Demonstrated leadership in building integrated sales and marketing programs
  • Strong project management writing and public speaking skills
  • Proficient with CRM and marketing automation platforms
  • Collaborative team player with a high sense of ownership and accountability
  • Experience with neuromodulation or spinal cord stimulation (SCS) devices
  • Background in developing physician and patient education campaigns
  • Global marketing experience including launching products in North America
  • Familiarity with commercial applications for remote monitoring or digital therapeutics


Required Experience:

Manager

Employment Type

Full Time

Company Industry

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