Marketing Data Analyst
Marketing Data Analyst
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$ 93500 - 119000
1 Vacancy
Job Description
At the Monterey Bay Aquarium we are passionate about creating an inclusive workplace that celebrates and values diversity. We firmly believe that having a team of diverse backgrounds and voices working together increases our capacity to serve our visitors and fulfill our mission. We welcome people from all walks of life into our team and strongly encourage people of color LGBTQ individuals veterans and people with disabilities to apply.
Priority deadline for applications is September 4 2025 at 5pm Pacific Time. Due to the volume of incoming applications the role may be closed earlier than September 4 2025.
Job Summary:
Under limited supervision execute marketing data and analytics strategies providing actionable insights and strategic recommendations for optimizing our customer acquisition and marketing efforts. Lead the implementation and management of a measurement program that includes technical setup integrating multiple sources of marketing and customer behavior data creating custom dashboards and analyzing data to inform short-term and long-term forecasts and business decisions. Present timely and relevant analysis and reports that answer key questions asked by senior leadership the Board of Trustees and other department stakeholders which includes Membership Development Finance and Accounting Guest Experience Education and Exhibits. Perform other duties as required.
Please note that both a cover letter and resume are required for application consideration. Incomplete applications will not be considered.
This role is hybrid (two days per week onsite). Applications for remote work will not be considered.
Core Activities:
- Analyze complex data sets to identify trends patterns and customer segments while evaluating churn retention and acquisition behaviors.
- Create methodologies to quantify the impact of marketing initiatives through data analysis.
- Provide recommendations and insights based on data analysis to help optimize marketing strategies and evaluate metrics to drive performance against established goals.
- Develop frameworks tools and processes to ensure that analytical insights are incorporated in key decision-making by leaders across the Aquarium.
- Define key performance indicators (KPIs) by collaborating with stakeholders to establish clear and actionable KPIs aligned with the Aquariums goals.
- Monitor and report on data and analytics industry trends to inform marketing strategies.
- Build and maintain reports and dashboards that provide actionable insights into the effectiveness of marketing performance and answers relevant questions asked by stakeholders across the Aquarium which includes Membership Development Guest Experience Sales Education and Exhibits.
- Define and configure marketing measurement tactics on platforms which includes web social advertising and Salesforce Marketing Cloud (email and texting) to ensure relevant data is captured to determine the effectiveness of marketing efforts to meet Aquariums annual goals.
- Develop and implement multivariate tests and experiments to continuously optimize marketing performance across our platforms which includes the websites social advertising and Salesforce Marketing Cloud (email and texting).
- Evaluate select and implement cutting-edge tools and systems for efficient data collection and ensure seamless integration of data sources across the Aquariums data operations.
- Audit and validate data inputs and records to ensure quality of data sources.
Preferred Knowledge Skills & Abilities (KSAs):
- BA/BS in Marketing Statistics Mathematics or related field or equivalent combination of education training and experience
- Proficiency with marketing data and analytics specifically with Salesforce and marketing analytics platforms such as Google Analytics 4 (equivalent to a BA or BS in a related Marketing Statistics Mathematics field or 4 years of work experience)
- Strong understanding of statistical modeling and quantitative analysis techniques including the development and use of attribution and media mix models
- Understanding of relational database table design and proficient in Structured Query Language (SQL)
- Ability to independently break down large datasets and synthesize inputs from multiple sources
- Advanced analytics and reporting skills with direct experience with standard data analysis tools such as Google Analytics 4
- Ability to use data visualization tools (e.g. Looker Studio or Tableau) to provide actionable insights and reusable frameworks
- Familiarity with marketing automation platforms such as Salesforce Marketing Cloud
- Experience identifying and adapting imperfect data
- Excellent communication skills both written and oral with an ability to distill complex ideas into easily understandable data narratives
- Highly organized and detail-oriented with ability to juggle competing priorities within tight timeframes
- Proactively digs beneath the superficial to identify relevant information-based facts
- Ability to work independently as well as part of a team - possessing a willingness and flexibility to pitch in with various ad-hoc projects to help support the larger Marketing team
- Ability to work within and maintain Monterey Bay Aquariums Core Values
Physical Requirements to Perform Essential Job Functions:
- Typical office equipment
- Constant sitting standing walking bending
- Occasional unassisted lifting up to 50 lbs
Typical office environment main aquarium and exhibits occasional offsite events
Annual Compensation Range:
$93500-$119000 USD annually. Starting rate will vary based on previous experience and relevant skills/knowledge set.
Required Experience:
IC
Employment Type
Full-Time
