(USA) Senior Manager, Marketing Planning And Strategy
(USA) Senior Manager, Marketing Planning And Strategy
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$ 117000 - 234000
1 Vacancy
Job Description
Position Summary...
What youll do...
Senior ManagerMarketing Strategy & Planning Walmart Connect
About Walmart Connect
Walmart Connect is redefining the retail media landscape by helping brands reach millions of Walmarts omnichannel customers at scale. Leveraging unmatched first-party data and innovative advertising solutions we empower advertisers to drive measurable business outcomes while enhancing the customer experience.
The Opportunity
Were seeking a seasoned marketing leader to shape and drive the content strategy that supports the growth ofEmerging BrandsandSMB advertisers. In this highly visible role you will play a critical part in WalmartConnectsefforts to attract educate and grow small and mid-sized suppliers and Marketplace sellers through retail media.
Sitting at the intersection of business strategy storytelling and go-to-market execution you will build a scalable content foundation that strengthens brand trust accelerates advertiser acquisition and drives adoption of Walmart Connect solutions across the seller journey.
Youll Make an Impact By:
- Defining and leading the content marketing strategyfor Emerging Brands aligning to advertiser acquisition goals revenue growth and WalmartConnectsbroader business priorities.
- Architecting a full-funnel content ecosystemthat supports awareness consideration conversion and retention across owned and paid channels (website social video events email and media campaigns).
- Collaborating cross-functionallywith paid media SEO brand partner marketing product marketing creative and seller engagement teams to ensure consistent messaging and seamless content activation.
- Elevating thought leadership and brand positioningthrough content that establishes Walmart Connect as a growth platform for SMBs and challenger brands.
- Operationalizing content developmentthrough structured workflows editorial planning performance measurement and a high creative bar.
- Using insights platform data and seller feedbackto inform messaging strategy content prioritization and ongoing optimization.
- Integrating market research and voice-of-customer insightsinto content planning to ensure relevance clarity and impact.
Youll Thrive in This Role If You:
- Are astrategic thinker and content architectwho can translate complex business goals into compelling scalable content programs.
- Have a deep understanding ofSMB and DTC brand needs and a proven ability to deliver content that educates inspires and drives action.
- Excel atcross-functional leadershipand stakeholder collaboration in a matrixed fast-paced environment.
- Are aperformance-driven marketerwho uses data to drive decision-making and evolve content based on results.
- Bring experience inB2B eCommerce digital advertising or retail media with a passion for supporting entrepreneurial growth.
Preferred Qualifications
- 5-8 years of experience in content marketing brand strategy or go-to-market planning preferably in B2B digital media or marketplace ecosystems.
- Demonstrated success in developing and executing content strategies that drive acquisition engagement or product adoption at scale.
- Strong editorial and storytelling skills with experience across formatsthought leadership paid ads case studies guides white papers video and more.
- Experience leading content production across internal creative teams and agency partners.
- Proficiency with CMS platforms marketing automation tools and analytics dashboards.
- Solid understanding of digital and retail media advertising solutions.
- Excellent written verbal and visual communication skills.
- Structured analytical and highly strategic mindset.
At Walmart we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind body and wallet. Health benefits include medical vision and dental coverage. Financial benefits include 401(k) stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave) parental leave family care leave bereavement jury duty and voting. Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more.You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable.
For information about PTO see Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility see . Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications. Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.Minimum Qualifications...
experience in marketing or related field.Preferred Qualifications...
Primary Location...
850 Cherry Avenue San Bruno CA 94066-3031 United States of America
Required Experience:
Senior Manager
Employment Type
Full-Time
