Manager, Regional Loyalty Strategy
Manager, Regional Loyalty Strategy
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Job Description
Get to Know the Team
The Regional Loyalty Strategy team sits within Grabs Marketing organisation overseeing consumer loyalty across Grabs business verticals markets and broader ecosystem. Its primary goal is to design and manage loyalty levers to enhance consumer lifetime value (LTV) and profitability for the organisation.
Get to Know the Role
You will report to the Head of Regional Loyalty this role you will work together with regional stakeholders to:
- Structure and manage well-loved loyalty programs (e.g. GrabUnlimited GrabRewards)
- Shape consumer behaviour e.g. incentivising LTV-uplifting transactions/behaviours driving adoption of new features/products
- Incorporate and leverage Grabs wider ecosystem and strategic partners
Your primary stakeholders will be the regional business verticals and regional product teams. This role is based onsite in our One North Singapore office.
The Critical Tasks You Will Perform
- Upstream strategy of loyalty levers based on the desired objectives and an understanding of Grabs business verticals.
- Develop an understanding of our consumers behaviour based on user research and observed consumer data. Translate these into applicable insights that improve the desired outcomes of our loyalty levers.
- Communicate the business strategy and value proposition of loyalty plans to regional business verticals and regional product teams. Collaborate with regional stakeholders to bring loyaltys plans to live.
- Test insights and validate them through rapid experimentation and deployment work with product and in-market teams to translate validated insights into scaled-up deployed solutions.
Qualifications :
What Essential Skills You Will Need
- Bachelors degree or above in a relevant field for example Business Administration Economics Engineering and Finance.
- You have at least 5 years of work experience in relevant fields for example management consulting strategy business intelligence analytics.
- You are comfortable drawing insights from complex data sets.
- You can identify big-picture cause-and-effects and comfortable deep-diving into complex granular problems. You can define clear goals formulate hypotheses and leverage available resources to design and implement creative solutions.
- You excel in project management. You can collaborate with stakeholders across departments and levels of seniority to achieve desired outcomes.
- You are proficient in English both written and verbal with the ability to present debate and influence.
Additional Information :
Life at Grab
We care about your well-being at Grab here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
- Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
