Director of Media Automation - OMG UK
Director of Media Automation - OMG UK
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Job Description
About the Role:
A significant amount of time is spent throughout our media agencies (particularly digital teams) on duplicate data entry and outdated processes that are time-consuming inefficient and can lead to errors. These hinder our ability to respond to client requests at pace with accuracy.
As technology evolves including the introduction of GenAI in our business multiple workstreams and stakeholders within OMG are actively exploring solutions to these challenges. The Director of Media Automation will specifically support OMG UK in accelerating these efforts through short-term solutions (such as bespoke GPTs tested locally as POCs and rebuilt in Omni Assist) as well as longer term enterprise solutions (such as developing the Planit for the UK market or developing standardized reporting dashboards).
The role is not to provide technical builds but to partner with various development teams (including Annalect Business Automation and Luna) as appropriate whilst collaborating with the media teams in agency to understand the challenges and design successful solutions. The role is also to support the adoption of existing media operations solutions and ensure these are properly used within the agencies.
This role reports into the Partner of Business Operations and also works closely with the Executive Director of Business Operations. There is shared line management of a Manager an Exec and a Project Manager and also support available from a Business Analyst in the team.
This is a 9-month fixed term role to accelerate progress in the automation space and also take on related responsibilities of our Director of Media Operations whilst they are on maternity leave.
key responsibilities
- Using knowledge of existing media team workflows and by partnering with UK agency teams identify automation and AI opportunities to improve the efficiencies in outdated processes (with a particular focus on digital media)
- Scope out opportunities and prioritise them with other stakeholders by looking at the measured impact on the business and level of work involved to implement them
- Collaborate with 3rd parties (e.g. Mediaocean Adobe Workfront) or internal teams (e.g. Annalect Luna Business Automation) to build new solutions using automation and AI technology
- Work with the media agency teams to test solutions during the build phase and ensure it fulfils their requirements
- Communicate with relevant stakeholders ensuring everyone is clear on timings and requirements including hosting the monthly Media Operations meeting to keep them up to date on all projects in this area
- Create training guides conduct solution demos and launch communications (working alongside other teams as appropriate) to implement new solutions and tailor these to each agency or team where required to help embed them into their ways of working
- Monitor the adoption of both existing and new solutions using our recently launched Operational Foundations framework and gather agency feedback to propose changes that could improve usage
skills & experience
- Basic understanding of some of the technologies and solutions available to deliver efficiencies including GenAI and the Power Platform with a passion to learn more
- Media agency experience (digital channels preferable) with hands on experience of legacy processes including digital activation and reporting
- Good relationship builder and stakeholder management skills
About the Agency:
Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc. headquartered in London with offices in Manchester and Newcastle. OMG UK exists to power its four UK agencies OMD UK MG OMD PHD UK and Hearts & Science. The four agencies have open access to OMG UKs Centres of Excellence which provide market-leading capabilities across Digital Marketing Creative Solutions Investment and Futures.
OMG UK agencies are holders of numerous Agency and Network of the Year accolades alongside multiple awards at the Global Festival of Media Awards Cannes Lions The Drum Awards and IPA Effectiveness Awards.
Working
At Omnicom Media Group we are committed to supporting flexibility for our peoplewhile fostering collaboration innovation and teamwork. We have a hybrid working model (three days in the office two working remotely) to ensure that we meet the needs of both our people and our business balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 17:30 but we offer the ability to flex around core hours of 10:30 16:30 to give our people flexibility on how they manage their working day whether thats in the office or working remotely. For example you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.
Diversity Equity & Inclusion at OMG
At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on Experience:
Director
Employment Type
Full Time
Key Skills
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