RQ00371 - Web Specialist - Intermediate

Responsibilities:

• Work closely with communications advisors and business partners to plan create edit and publish external facing web content ensuring information is clear and easy to understand.
  
• Ensure web content is consistent with Ontario Health s web governance standards and guidelines follows best practices and is compliant with AODA and other relevant legislation.
  
• Review copyedit and proofread web content.
  
• Champion clear-writing making information easier to understand and use.
  
• Monitor and analyze the performance of website content and provide insights to optimize future content.
  
• Liaise with French Language Services Coordinator to ensure content is translated and posted on all websites as required.
  
• Liaise with legal counsel with respect to AODA and other relevant legislation compliance issues and exceptions.
  
• Reviewing tracking and reporting on AODA compliance of documents posted to Ontario Health websites.
  
• Support the content teams operational activities including but not limited to creating copy decks tracking documents and reports organizing website assets and assisting with content workflow processes
  

Desired Skills:

• Completion of a bachelor s degree in English Journalism Technical Writing or a related discipline.
  
• Experience writing and editing web content within the field of healthcare or for the public sector.
  
• Knowledge of best practices for digital content and plain language writing
  
• Skilled at translating complex or technical content into clear purposeful web content that highlights key information and meets both user needs and content objectives.
  
• Experience evaluating auditing and analyzing content to identify potential opportunities to streamline content and identify areas for potential improvement.
  
• Experience with AODA requirements WCAG and best practices for ensuring accessible web content.
  
• Experience creating analytics reports to measure website and content performance
  
• Experience with Adobe Analytics and Google Analytics
  
• Experience with Adobe Experience Manager is an asset.
  
• Strong project management time management organizational inter-personal and problem-solving skills.
  
• Excellent verbal and written communication skills; presentation skills; and interpersonal skills
  
• Ability to manage multiple projects and work effectively within a cross-departmental team.
  
• Strong interpersonal skill including confidence to interact with stakeholders at all levels.
  
• Ability to deal with multiple priorities and meet deadlines.
  
• Knowledge of SEO best practices for digital content is an asset.
  
• Understanding of human-centered design and user experience testing is an asset
  
  

Requirements

Required Skills:

• Minimum 3-5 years experience writing and editing web content within the field of healthcare or for the public sector.: 20 Points
  
• Bachelor s degree in English Journalism Technical Writing or related discipline.: 10 Points
  
• Demonstrated experience editing digital content for websites following best practices including use of plain language structure for web readability and user-focused writing.: 20 Points
  
• Experience evaluating auditing and analyzing content to identify potential opportunities to streamline content and identify areas for potential improvement.: 10 Points
  
• Knowledge and experience with AODA requirements WCAG and best practices for writing accessible content.: 10 Points
  
• Ability to work with cross-functional teams (e.g. designers developers SMEs). Includes clarity in written communication and giving/receiving feedback.: 10 Points
  
• Experience creating analytics reports to measure website performance and generate insights using Google Analytics and/or Adobe Analytics.: 10 Points
  
• Experience with Adobe Experience Manager and Drupal content management systems.: 10 Points
  

Total Evaluation Capabilities Criteria: 100 Points

Deliverables

Deliverables include but not limited to:

• Creation review and editing of web content in collaboration with business partners.
  
• Providing web content reviews and feedback.
  
• Creation of analytics reports on web content and performance.
  
• Support processes to ensure accessible content and AODA compliance.
  
• Support content team s operational activities and workflows.
  

Must Haves:

• 3-5 years experience Exceptional editorial skills including writing accessible web content for diverse audiences proof-reading and copy-editing.
  
• 3-5 years Experience with AODA requirements and best practices for accessible web content.
  
• 3-5 years Experience with best practices for digital content and plain language writing.
  
• 3-5 years Experience with stakeholders at all levels
  
• 3-5 years Experience creating analytics reports to measure website and content performance.
  

Nice to have:

• Healthcare or public sector experience