Senior Creative Strategist, Twitch Brand Partnership Studio
Senior Creative Strategist, Twitch Brand Partnership Studio
Posted on :
14-08-2025
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1 Vacancy
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Job Description
Why Twitch
Twitch is the largest live streaming platform in the world where each month over 252 million viewers watch more than 11 million content creators go live across gaming music food comedy art and more.
The role:
As a Senior Creative Strategist you will work on large-scale high-profile advertising campaigns for Twitchs most important clients in Germany and across Europe.
Your role will involve concepting scoping and pitching inspiring branded content campaigns that translate clients goals into compelling experiences.
Using your existing knowledge of the streaming landscape you will uncover cultural insights on Twitch the gaming community and Gen-Z audience to develop strategic brand narratives for clients.
Working across a number of advertising verticals (including CPG QSR FMCG Technology Finance Retail and Automotive) you will collaborate with new and existing clients to translate marketing objectives into creative campaigns that leverage the best of Twitchs platform products and talent.
You will partner with media agencies advertising agencies and clients across Germany to attend pitches brainstorms and collaborative work sessions which evangelize and educate on behalf of the Twitch platform.
Key job responsibilities
A Senior Creative Strategist is expected to operate with significant autonomy and discretion. Your seniority in the ads org should be reflected in an ability to influence team members customers and cross-functional teams.
You will have a portfolio of branded content work solid creative instincts and high standards for campaign work. You have excellent written and verbal communication skills in German and English. You can take a complex concept and present it in a way that is easy to understand.
You must be familiar with the RFP process analyzing briefs the problems brands are trying to solve and how to deliver an effective response that delivers against measurable business objectives. You have experience presenting creative concepts to clients and are comfortable pitching to executive level stakeholders.
You should have an understanding of Twitch the Influencer space branded content and the digital advertising landscape. You will be comfortable working in a fast-paced environment juggling multiple projects and collaborating with cross-functional teams across the region.
About the team
You will join a highly skilled cross-functional team who are passionate about content innovation. We work collaboratively with respect and inclusivity to achieve excellent client and audience outcomes.
- Bachelors degree
- Experience in driving compelling creative strategy and execution at an agency or in-house creative team
- Experience leading creative development of innovative creative from concept to delivery
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
m/w/d
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Twitch is the largest live streaming platform in the world where each month over 252 million viewers watch more than 11 million content creators go live across gaming music food comedy art and more.
The role:
As a Senior Creative Strategist you will work on large-scale high-profile advertising campaigns for Twitchs most important clients in Germany and across Europe.
Your role will involve concepting scoping and pitching inspiring branded content campaigns that translate clients goals into compelling experiences.
Using your existing knowledge of the streaming landscape you will uncover cultural insights on Twitch the gaming community and Gen-Z audience to develop strategic brand narratives for clients.
Working across a number of advertising verticals (including CPG QSR FMCG Technology Finance Retail and Automotive) you will collaborate with new and existing clients to translate marketing objectives into creative campaigns that leverage the best of Twitchs platform products and talent.
You will partner with media agencies advertising agencies and clients across Germany to attend pitches brainstorms and collaborative work sessions which evangelize and educate on behalf of the Twitch platform.
Key job responsibilities
A Senior Creative Strategist is expected to operate with significant autonomy and discretion. Your seniority in the ads org should be reflected in an ability to influence team members customers and cross-functional teams.
You will have a portfolio of branded content work solid creative instincts and high standards for campaign work. You have excellent written and verbal communication skills in German and English. You can take a complex concept and present it in a way that is easy to understand.
You must be familiar with the RFP process analyzing briefs the problems brands are trying to solve and how to deliver an effective response that delivers against measurable business objectives. You have experience presenting creative concepts to clients and are comfortable pitching to executive level stakeholders.
You should have an understanding of Twitch the Influencer space branded content and the digital advertising landscape. You will be comfortable working in a fast-paced environment juggling multiple projects and collaborating with cross-functional teams across the region.
About the team
You will join a highly skilled cross-functional team who are passionate about content innovation. We work collaboratively with respect and inclusivity to achieve excellent client and audience outcomes.
- Bachelors degree
- Experience in driving compelling creative strategy and execution at an agency or in-house creative team
- Experience leading creative development of innovative creative from concept to delivery
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
m/w/d
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Senior IC
Employment Type
Full-Time
Department / Functional Area
Key Skills
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