Senior Director, Demand Generation
Senior Director, Demand Generation
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Title: Senior Director of Demand Generation
Location: Boston (Hybrid) or Remote (U.S.-based)
Department: Marketing
Reports To: CMO
About BlueConic
Hurry up! Weve got a dream to build!
At BlueConic were reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industrys first Customer Growth Engine (CGE) we help brands move beyond traditional CDPs to a smarter faster model for growthpowered by AI built for privacy and designed to create meaningful value across the customer lifecycle.
Join us in shaping the future of customer engagementwhere businesses dont just collect data but turn it into their next competitive advantage.
BlueConic is the customer growth engine for commerce. Our AI-powered platform gives commerce brands the ability to transform how they operateusing unified actionable first-party data to drive relevance loyalty and revenue growth. Backed by Vista Equity Partners BlueConic powers growth for top-tier brands across retail and CPG.
Were on a mission to help companies liberate their data to grow customer valueand were looking for a strategic results-oriented marketing leader to help fuel that growth.
The Role: Senior Director of Demand Generation
Were seeking a bold data-driven Senior Director of Demand Generation to build and scale a demand engine that delivers measurable high-quality pipeline at scale.
This leader will be accountable for our pipeline creation goals responsible for both the strategy and execution of integrated campaigns events and ABM efforts that generate demand across the entire buyers journey from awareness to closed/won. Youll work cross-functionally with sales content product marketing revenue operations and customer marketing to ensure our demand engine is tuned for efficiency precision and velocity.
This role is equal parts architect and builder: you know how to set strategy but you love rolling up your sleeves to execute iterate and optimize. Youre passionate about team development but equally obsessed with hitting the number.
What Youll Do
Pipeline & Revenue Ownership
- Own the new business pipeline target and serve as the marketing teams key stakeholder in revenue growth.
- Build and execute a full-funnel demand gen strategy that drives ICP-fit leads that convert to opportunitiesand close.
- Define measure and continuously improve marketings contribution to pipeline with clear attribution and ROI.
Campaign Strategy & Execution
- Develop and execute annual and quarterly integrated campaign plans aligned to business priorities buyer pain points and sales plays.
- Partner with product marketing and content to turn BlueConics Customer Growth Engine positioning into compelling narratives that drive engagement.
- Launch and scale ABM programs tailored to high-priority segments and strategic accounts.
Events & Field Marketing
- Lead our field and event marketing strategy from industry conferences to BlueConic-owned experiences to create high-quality pipeline and deepen partner and customer relationships.
- Create unique memorable experiences that cut through the noise and drive measurable results.
Customer Marketing
- Partner with the Customer Marketing team to create and execute programs that drive expansion retention and advocacy within our customer base.
- Leverage customer stories insights and feedback to fuel demand generation campaigns improve messaging resonance and accelerate both acquisition and retention.
Sales Alignment & Feedback Loops
- Build a tight transparent partnership with the sales team to align on goals feedback and continuous improvement.
- Establish joint accountability with sales for conversion rates opportunity quality and pipeline acceleration.
Team Leadership & Development
- Manage and grow a high-performing demand generation team with clear goals mentorship and performance expectations.
- Foster a culture of curiosity accountability and results.
Analytics & Optimization
- Define KPIs and build dashboards to track lead progression funnel conversion program ROI and velocity through the pipeline.
- Use data to diagnose gaps run experiments and drive continuous optimization across all channels.
Youll Be Measured On
- Pipeline Generation: Marketing-sourced and influenced new business pipeline creation (monthly quarterly annual targets).
- Lead Quality & Conversion: % of leads from campaigns that are ICP-fit convert to opportunities and ultimately close.
- Campaign ROI: Performance and efficiency of programs across paid owned earned and events.
- Sales Partnership: Sales satisfaction and adoption of campaign programs; conversion rate improvement in collaboration with SDR/AE teams.
- Team Performance: Hiring mentoring and retention of high-performing demand marketers.
What You Bring
- 812 years of B2B SaaS demand generation experience with at least 3 years in a senior leadership role owning pipeline targets.
- Proven track record of delivering measurable scalable growth through integrated marketing campaigns.
- Deep experience partnering closely with sales; a shared sense of revenue accountability is a must.
- Strong command of campaign strategy ABM marketing automation (HubSpot or Marketo) intent data and modern go-to-market tech stacks.
- Strategic thinker with bias for action: you think big act fast and learn quickly.
- Inspirational team leader who can coach challenge and grow a team.
- Experience in retail or CPG tech (or with similar enterprise buyer journeys) is a plus.
Why Youll Thrive at BlueConic
- Were not just marketing software. Were building the Customer Growth Enginea transformational way for brands to unlock value from their first-party data and grow customer relationships like never before.
- Youll be part of a high-growth collaborative environment where your impact on pipeline and revenue is visible and celebrated.
- Youll have the autonomy to innovate the support to execute and the opportunity to grow with a company on a bold trajectory.
Ready to build the future of growth marketing Lets talk.
Required Experience:
Exec
Employment Type
Full Time
