Promotion / On-site Marketing
Promotion / On-site Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Location: Los Angeles CA
Status: Full Time Exempt
Essential Functions and Main Responsibilities:
Marketing Planning and Platform Operations for the company
Main Target Audience: U.S. Canada Australia and other global customers
Key Responsibilities
Global Mall U.S.-Targeted Promotion Planning and Operations
- Develop an annual marketing plan including regular sales and seasonal promotions.
- Establish marketing budgets (coupons/points/gift events) execute budget allocation and manage cost rates.
- Plan and operate on-site promotions and events to increase sales volume.
- Create promotional design briefs (SB) for promotions.
- Draft and review copy for promotions (landing pages emails app push notifications etc.).
- Plan and execute offline events targeting local customers.
- Plan and manage partnership marketing with local brands or influencers.
- Collaborate with marketing representatives (Including HQ Korea) to develop marketing plans and strategy.
Global Mall Promotion System Enhancement
- Identify opportunities for product improvements to enhance the global mall promotion system.
- Suggest service improvements or new service ideas for the product focusing on promotional functionalities.
- Review product improvement briefs (SB) conduct testing and provide feedback.
Data Analysis for U.S. Orders / Membership Insights
- Conduct data-driven customer analysis and promotional efficiency analysis.
- Track trends through market and competitor analysis.
- Derive insights from data analysis form hypotheses and validate through experiments to improve promotional efficiency.
Global Customer Communication
- Develop email and app push marketing strategies targeting U.S. customers.
- Align marketing campaigns with promotional schedules and execute email/app push marketing campaigns.
- Plan customized campaigns for different customer segments.
- Analyze campaign results (influx rates) and derive insights.
- Conduct A/B testing for campaigns to optimize delivery and conversion rates.
Required Education and Experience:
- Proven experience in e-commerce-based marketing in the U.S. market.
- Bilingual in English/Korean strongly preferred (Korean: business-level proficiency).
- Eligible to obtain a work visa in the U.S.
Preferred Experience:
- Experience with U.S. beauty manufacturers/retailers is a plus.
Travel
Local: less than 10%
The anticipated salary range for candidates who will work in Los Angeles is $65K to $100K. The final salary offered to a successful candidate will be subject to several factors that may include but are not limited to the type and length of the candidates experience within the job; type and length of experience within the specific industry; educational background; and the location of employment. This salary range may not reflect the pay scale for employees who work in other states.
Employment Type
Full Time
