Senior Specialist, Portfolio Marketing
Senior Specialist, Portfolio Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Who we want:
Hard-working winners. Confident competitive and results-oriented professionals who create a track record of success.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas information use cases and industry analyses to develop best practices.
What you will do:
Understand the market positioning and strengths of key competitors
Communicate market intelligence to the appropriate stakeholders
Describe the basic offerings of a product line and their value to the customer
Gather and apply market research in decision making
Assist in the planning design and implementation of a market research project
Understand key products and services in the industry
Research and collect product information service information and marketing literature
Understand and assist in development of an obsolescence plan
Assist with researching new markets opportunities and segments to support new product development
Understand key marketing philosophies around product branding
Identify key elements within a new products Value Proposition that require evidence
Utilize the appropriate commercialization plans to put in place to earn new customers or expand in current categories
Know the market positioning and strengths of key competitors
Understand the differences between customers; non-users exclusive users competitive users and multi-brand users
Apply market data use planning tools and seek expert opinions when analyzing channel strategies
Understand and describe the concepts and importance of sales forecasting
Understand and assist in development of a product lifecycle management (PLCM) plan
Research and apply internal and external data sources for developing pricing
Utilize market data planning tools and expert resources to recommend marketing strategies
Understand measurements of business performance and how to anticipate trends
Minimum Qualifications (Required):
Bachelors degree required
2 years of work experience required
Preferred Qualifications (Strongly desired):
MBA preferred
2 years medical device or marketing experience preferred
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)
Required Experience:
Senior IC
Employment Type
Full-Time
