drjobs E-Mail Marketing Specialist

E-Mail Marketing Specialist

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1 Vacancy
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Job Location drjobs

Pretoria - South Africa

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Minimum Requirements:

  • Degree (Communications / Marketing)
  • 5 years
  • Business to Consumer marketing
  • Experience in international markets
  • Experience with customer journey strategy development reporting and implementation with a focus on emails

Skills and Knowledge (essential):

  • Customer journey strategy development
  • Customer journey implementation testing and reporting
  • Data analysis
  • Customer journey insight generation and optimizations
  • GA4 (Google Analytics 4)
  • Marketing Cloud (Salesforce marketing tool)
  • MailChimp
  • Competitor analysis
  • Proficient in Google Suite
  • Copywriting
  • Content creation
  • Campaign management
  • Optimizing lead conversion

Responsibilities:

  • Develop and coordinate full funnel customer journeys strategies and manage the implementation thereof on the relevant platforms.
  • Monitor and optimize journeys to achieve set KPI targets.
  • Actively support management to build out CRM strategies guided by market and competitor insights and historic performance.
  • Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.

Employment Type

Full Time

Company Industry

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