Web and Digital Presence Manager 5 Month Contract
Minimum Requirements:
- Matric (Grade 12)
- Bachelors Degree in digital marketing IT or a related field.
- 5 years of experience in digital marketing and web management.
- Google Webmaster tools Google Analytics or Google AdWords Keyword Planner certification would be advantageous.
- Strong understanding of digital marketing strategies including SEO social media marketing content marketing email marketing and online advertising.
- Proficiency in WordPress Content Management System (CMS).
- Familiarity with user experience (UX) and user interface (UI) design principles.
- Knowledge of content strategy and SEO best practices to enhance online visibility.
- Proficiency in using digital marketing tools such as email marketing platforms social media management tools and marketing automation software.
- Experience managing and growing social media profiles on platforms.
- Experience with web analytics tools like Google Analytics to track website traffic user behavior and conversion rates.
- Proactiveness and strong communication skills.
- Ability to collaborate effectively to align digital strategies with overall business goals.
- Willingness to stay updated with the latest digital trends tools and technologies.
Responsibilities:
- Oversee the development maintenance and optimization of the organizations website.
- Indepth understanding of digital marketing concepts strategies and tools.
- Ensure that the websites design content and functionality align with the brands image and objectives.
- Monitor website analytics to track user engagement traffic patterns and conversion rates.
- Implement SEO (Search Engine Optimization) strategies to improve the websites visibility in search engine results.
- Develop and execute a content strategy that aligns with the organizations goals and resonates with the target audience.
- Monitor social media trends and best practices to ensure effective communication and interaction with the audience.
- Ensure consistent branding and messaging across all digital channels to maintain a unified and recognizable brand identity.
- Collaborate with designers and developers to enhance the user experience and design of the organizations digital platforms.
- Ensure websites are responsive userfriendly and accessible to a diverse audience.
- Stay updated with the latest digital trends tools and technologies to optimize the organizations digital presence.
- Evaluate and implement new technologies that can improve efficiency and effectiveness in managing the digital presence.
- Collaborate with crossfunctional teams including marketing design IT and communication to ensure a cohesive digital strategy.