Paid Media Specialist
Paid Media Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Minimum Requirements:
- Relevant tertiary qualification in Digital Marketing
- Google Certifications (Google Analytics Google tag Manager Google Ads Search Display and Video)
- Facebook Certifications (Blueprint)
- GMP Stack Experience (DV360 SA360 experience in Campaign Manager)
- LinkedIn Campaign Manager
- Proficient in MS Office (i.e. Word / Excel / PowerPoint / Keynote etc.)
- Minimum 4 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency
- Well versed in Digital (full digital ecosystem)
- Knowledge of Websites and UX (for KPI setting on a lead model)
- Knowledge of the Google Adwords and media offering across all areas (GDN PPC Programmatic) and keep abreast of all new offering
- Knowledge of programmatic service providers and their offerings
- Knowledge of analytics and reporting tools
- A strong ability to glean insights from data for reporting and proposals
- Intimate knowledge of other platforms that are mainstream and become widely adopted in our clients space.
- Ability to engage with clients and engage on robust conversations that focus on performance and interrogate strategies for improvements.
- A good command of the English language (both verbal and written)
- Strong time management skills
- Strong presentation skills
- Strong multitasking skills (ability work on multiple briefs at any given time)
Responsibilities:
- Proficient in Digital Media Planning
- Propose new Digital channels for a client when they become available and are relevant
- Ability to set KPIs for campaigns and budgets if they are not predefined
- Conduct research and find the insight in the research for proposals and campaigns
- Identify the right audiences and channels for a campaign
- Effectively manage media channels to deliver on Cost Quality and Timing targets
- Creative thinking on campaign execution using multiple Digital media channels
Employment Type
Full Time
