Sales & Marketing Manager
Sales & Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
KEY RESPONSIBILITIES
Develop and execute the annual Sales & Marketing plan in line with resort goals and brand positioning.
Identify and penetrate target markets including leisure corporate MICE FIT and consortia.
Manage sales team performance setting KPIs aligned with revenue and market share growth.
Forge and manage relationships with key travel trade partners OTAs DMCs and luxury travel advisors.
Oversee all aspects of the Groups & Events segment ensuring seamless coordination from lead generation to event execution.
Collaborate with F&B Operations and Events teams to ensure high standards and guest satisfaction.
Drive MICE revenue by targeting conferences weddings retreats and incentives business.
Monitor event conversion ratios and profitability metrics.
Optimize room inventory across distribution channels and implement upselling strategies.
Ensure all reservations-related guest touchpoints reflect brand values and attention to detail.
Collaborate with Revenue Manager to balance rate integrity and inventory optimization.
Oversee brand marketing digital presence social media and PR activities.
Ensure consistent brand messaging across all platforms and guest touchpoints.
Plan and execute seasonal campaigns promotional offers and guest engagement initiatives.
Represent the resort at trade shows roadshows and media events to enhance brand visibility.
Monitor sales performance booking pace and key revenue KPIs (RevPAR ADR OCC).
Analyze market trends competitor intelligence and ROI from campaigns.
Prepare monthly reports for executive management on sales pipeline conversion and marketing effectiveness.
Qualifications :
Bachelors degree in Marketing Hospitality Management or a related field.
Minimum 5 years experience in luxury hospitality/upscale Sales & Marketing with at least 2 years in a leadership role.
Proven experience managing Group Sales Events and Reservations operations in an upscale resort environment.
Member of the Zambia Institute of Marketing
Additional Information :
Personal Attributes
Strong commercial awareness and results orientation
Excellent interpersonal and negotiation skills
Strategic thinking and problem-solving ability
High attention to detail and organizational skills
Proficiency in CRM and sales systems (e.g. Opera other sales systems) and Microsoft Office Suite
Ability to work independently and as part of a collaborative team
Include 3 traceable referees on your CV with valid mobile numbers and email addresses.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
