Marketing Manager

• Managing the marketing team
  
• Direct the hiring training and performance evaluations of the marketing team and oversee their daily activities.
  
• Delegate marketing activities/tasks to the marketing supervisors i.e. projects assignments presentations proposals etc. that are due.
  

• Evaluate the financial aspects of product development i.e. budgets expenditures research.
  
• Measures the percentage of data entries that are correct and free of errors
  
• Compile and submit marketing budgets to senior management for approval.
  
• Measures the time taken to update and process data.
  
• Develop budgets for brand and maintain costs.
  
• Collate quotes negotiate with and manage all marketing suppliers/vendors in line with budget and overall company requirements.
  
• Supervise cost effective allocation of company resources.
  
• Average time taken to retrieve data when needed.
  

• Track consumer and market insights by reviewing metrics such as sales volumes market share profit projections pricing and distribution by conducting consumer research.
  
• Initiate market research studies and analyse their findings.
  
• Research and report on market opportunities.
  

• Analyse sales data to update brand portfolios determine new products and delete/remove underperforming products.
  
• Coordinate and manage content management and information sharing among departments division and external customers and divisions where needed.
  
• Manage external marketing partners such as suppliers advertising agencies digital marketing firms and production companies.Compile lists describing product/service offerings where applicable.
  

• Develop and execute brand management plans responsible for the corporate identity.
  
• Oversee the brand content and ensure consistency.
  
• Develop brand standards and usage guidelines.
  
• Plan develop and implement marketing efforts for a particular brand/product.
  
• Manage and enhance the company s brand and reputation.
  
• Approve marketing artwork.
  
• Identify brand improvements areas.
  
• Develop and execute brand management plans.
  
• Consult with the graphic designers on brand specifications such as design colour and packaging.
  
• Steer profitable sales brand growth and loyalty for a number of business areas.
  

• Maintain digital marketing presence and continuously manage all digital marketing outlets. E.g Facebook Twitter
  
• Show awareness and utilise Digital / Public Relation platforms.
  

• Manage all marketing related activities within Specified Brand (eg. Titan Electrical The Local Farmer and Infinity Brands).
  
• Manage all marketing related communication to brand manager.
  
• Write reports specifications and creative briefs.
  
• Provide internal communication/marketing support key insights and marketing security to the sales and marketing teams within the business.
  

• Follow any lawful and reasonable instruction from the CEO and COO
  
• Consistently manage own priorities to achieve all deliverables
  
• Act as part of the team and always assist other members of the team to achieve common goals
  
• Consistently live and be an example of the Company values
  
• Clarity in judgment
  
• Critical Thinking
  
• Communication Skills
  
• Problem Solving
  

Requirements

Proven experience as a Marketing Manager or similar role


Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding product promotion etc.)


Solid understanding of market research and data analysis methods


Ability to apply marketing techniques over digital (e.g. social media) and nondigital (e.g. press) channels


Understanding of different business disciplines (IT finance etc.)


Proficient in MS Office and business software (e.g. CRM)


A leader with both creative and analytical capabilities


Outstanding communication (written and verbal) and interpersonal abilities