SEO Copywriter
SEO Copywriter
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1 Vacancy
Job Description
Overview
Overview
Connecting clients to markets and talent to opportunity
With 4300 employees and over 400000 retail and institutional clients from more than 80 offices spread across five continents were a Fortune100 Nasdaqlisted provider connecting clients to the global markets focusing on innovation human connection and providing worldclass products and services to all types of investors.
Whether you want to forge a career connecting our retail clients to potential trading opportunities or ingrain yourself in the world of institutional investing The StoneX Group is made up of four segments that offer endless potential for progression and growth (Commercial Institutional Payments Selfdirected).
Business Segment Overview
Central Marketing unifies and elevates the strengths of our five key segmentsInstitutional Retail Commercial Payments and Corporate. By delivering strategic insights tailored campaigns and consistent messaging we ensure each segment connects with its audience effectively driving growth engagement and lasting impact across global markets.
Working environment:
- Hybrid/Inoffice
Responsibilities
Position Purpose:
The SEO Copywriter works within the Content team to ensure that all Market and Product content across our websites and other marketing channels is consistent compliant and meets the SEO objectives of the company. They are expected to deliver highquality technically accurate and SEOfriendly content to support regional channel and product marketing.
Technology Ecosystem:
- FrontEnd: Understanding of SEO tools like Clearscope or related and Keyword Planner
Primary duties will include:
- Write edit and suggest content that entices engages and converts organic prospects for all regions and brands ensuring that StoneX achieves its organic conversion targets.
- Write clear persuasive original product and technical copy for all elements of the digital marketing mix including landing pages education pages pillar content blogs video scripts graphics and more.
- Proofread copy to check spelling grammar and tone of voice.
- Liaise with internal colleagues and external suppliers e.g. Agencies designers and printers as required.
- Work with key stakeholders to help develop an organic content strategy for all product and market communications ensuring a regular output of content that brings new converting users to the StoneX website.
- Refine product and market content offering by regional relevance.
- Constantly ensure documentation and content are up to date.
- Engage with Product and Platform teams to ensure all upgrades enhancements and evolutions are recorded and accurately reflected in all the product content areas.
- Liaise with business stakeholders to align and unify the messaging across the website ensuring consistent and impactful communication that reflects the Desks services and goals.
- Ability to follow the requirements of an SEO Content brief
- Good knowledge of topical authority understanding the semantical relationship between onpage Copy elements
- Ability to target and address a specific audience within compliance and SEO boundaries
Qualifications
Minimum Qualifications
- At least five years of copywriting experience
- At least two years of experience writing in the financial industry
- Understanding of financial products (CFDs spread betting OTC and listed derivatives) and different asset
- classes (equities fixed income commodities foreign exchange)
- Working knowledge of SEO tools like Clearscope or related and Keyword Planner
What makes you stand out:
- A passionate writer with a clear understanding of SEO principles content strategies and the latest digital marketing trends.
- Calm confident pragmatic enthusiastic and adaptable; capable of managing tight deadlines and shifting priorities while maintaining a high level of output.
- Able to receive and act upon direction maturely and contribute positively in a collaborative working environment.
- Selfmotivated with a desire to develop and a willingness to learn about StoneX Groups products and services.
- High degree of attention to detail taking responsibility for ensuring all copy is accurate consistent and aligned with SEO best practices.
- Capable of effectively communicating with both marketing and technical teams to ensure seamless integration of content strategies.
- Experience in analyzing and leveraging SEO metrics and insights to refine content improve rankings and drive meaningful engagement.
- Demonstrate resilience and adaptability when communicating with multiple stakeholders involved in the website production process ensuring clarity alignment and timely delivery.
Education / Certification Requirements:
- Educated to degree level or equivalent
- Solid technical content and SEOrelated copy creation experience within a digitally led financial vertical marketing organization.
Employment Type
Full-Time
