Marketing Manager

Key responsibilities:

Local marketing strategy tactics and execution:

• Develop expertise of Toy industry identify opportunities for Mattel brands based on the competitive landscape retail dynamics and consumer behavior
• Create and execute annual marketing plan to achieve growth ambition and capture opportunities by category
• In collaboration with Sale department develop customer-specific activation programs align with 10 key partners and execute with excellence
• Designing long term marketing strategy to achieve scale-up ambitions
• Ensuring the delivery and execution of the multi-channel marketing campaigns

Portfolio strategy tactics and execution:

• Lead line selection based on SWOT analysis and global priorities
• Lead portfolio pricing establish relevant price architecture timely adjust pricing based on PPI and CPI 
• Plan and flawlessly execute new brands launches according to category analysis
• Provide marketing expertise to commercial team co-create customer specific product activation plans  
• Take an active part in sales pitch preparations and deployment 
• Lead demand planning for the market challenge commercial team to stive for growth

Consumer and shopper engagement:

• Drive full Franchise approach including Content placement and Consumer Products with cross department collaboration
• Lead media strategy and execution for the market based on consumer insights and industry expertise
• Lead PR internal and external brand communication 
• Effectively collaborate with media agency to deliver relevant media plans and execute with excellence
• Act as digital champion effectively work with media agency to provide comprehensive support to commercial team to set-up e-com fundamentals and full-funnel consumer activation

Other responsibilities:

• Manage marketing budget formation tracking and reporting
• Working closely with key stakeholders in local and regional teams
• Manage coach and develop marketing team; provide expertise to broader commercial team
• Coordinate needs-based marketing research
• Set and report against all marketing KPIs

Qualifications :

Our Ideal Candidate : 

• At least 6 years of experience in commercial or marketing roles ideally in the Toys FMCG or Entertainment industries.
• A minimum of 2 years of experience in managing coaching and developing teams with a passion for mentorship and growth.
• Demonstrates a growth mindset with the ability to learn quickly and apply insights effectively.
• Strong leadership capabilities with a proven track record of coaching and empowering team members to support their professional development.
• Excellent communication skills with the ability to influence and drive impact across stakeholders.
• Highly results-driven and competitive focused on delivering measurable outcomes.
• Possesses a strong commercial mindset; experienced in cross-functional collaboration especially with brand teams.
• Proactively challenges the status quo and shows an entrepreneurial approach to problem-solving and innovation.
• Learning agility with the ability to grasp and manage the full brand portfolio effectively.
• High emotional intelligence helping to build strong relationships lead with empathy and manage stakeholders effectively.

Additional Information :

What Its Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of childrens and family entertainment franchises in the world. We create innovative products and experiences that inspire entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO and MEGA as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content gaming music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities females individuals with disabilities and those of all sexual orientations and gender identities.

Remote Work :

No

Employment Type :

Full-time