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As Content & Social Media Executive you will own the creation execution and optimization of multi-channel contentprimarily on Instagram and other social platformsto engage and grow our community of health- and welness-minded members. Youll work closely with senior leadership to translate complex wellness topics into concise visually engaging posts stories and short-form videos. This role requires a hands-on content developer who can script edit publish and analyze performance across social channels inspiring followers to Own Their Health.
Content Strategy & Planning
Develop a quarterly social media calendar aligned with program launches member milestones and industry trends.
Research trending topics in preventive health nutrition exercise and emotional well-being to inform timely relevant content ideas.
Define clear objectives (reach engagement click-through) for each campaign or content series.
Program Content Creation & Quality Control
Write concise articles worksheets and guidelines that simplify evidence-informed health concepts for a consumer audience.
Create and maintain a library of content assets to ensure visual consistency.
Fact-check all health-related claims against reputable sources (clinical guidelines peer-reviewed studies) before publishing
Profram Video Development & Editing
Develop video scripts (5-10 minutes) based on our programme content;
Film or direct freelance videographers/freelance editors to capture and polish footage: oversee storyboarding voice-over recording captioning and final cut sign-off.
Edit basic video clips yourself (using tools like ) ensuring pacing captions and branding are on point.
Social Media Management & Growth
Own Instagram account: schedule daily posts/stories monitor DMs and comments and respond or escalate member questions.
Grow follower count from 0 to 10k community engagement strategic hashtag use and cross-promotions with wellness partners.
Project Management & Remote Execution
Maintain a detailed project management (Clickup/Notion/Google Sheets) with deadlines
Coordinate directly with freelance designers videographers and othersassign tasks confirm delivery dates and review work for brand alignment.
Maintain a consistent distraction-free workspace. Track your work hours daily and submit a simple weekly timesheet so leadership can monitor project progress and resource allocation.
Qualifications :
Proven Content Development Experience
2 years content development / marketing expierence.
Portfolio of past work: sample posts reels short videos or written articles demonstrating strong storytelling visual sense and engagement.
Social Media Expertise (Instagram Focus)
Deep familiarity with Instagrams features (Reels Stories IGTV Guides) and best practices for growth algorithm engagement and community interaction.
Experience using scheduling tools and basic analytics dashboards (Instagram Insights Google Analytics or similar)
Strong Writing & Editorial Judgment
Excellent command of English: able to translate clinical or technical concepts into clear conversational copy that resonates with a lay audience.
Meticulous attention to detail in grammar tone and brand voice; you catch typos and fact errors before publishing.
Hands-On Content Skills
Proficiency in graphic and video editing software (e.g. Photoshop Canva CapCut);
Comfortable writing and developing visually oriented scripts for videos; able to storyboard simple sequences.
Bonus: Familiarity with lighting sound recording or graphics animation tools (After Effects Canva) is highly advantageous.
Self-Starter & Do-It-Yourself Attitude
Able to juggle multiple deliverablescontent creation video editing data tracking community engagementwithout losing momentum.
Curious about health wellness and longevity; you proactively suggest new content angles or partnership ideas to grow the brand.
Remote Work Ethic
Maintain a dedicated home-office setup with reliable internet.
Disciplined about tracking your hours and submitting a weekly timesheet so leadership understands your contributions and bandwidth.
What We Offer
Impactful Work: Help shape how people engage with evidence-informed health and longevity contentyour posts could spark someones next wellness breakthrough.
Autonomy & Growth: You own the entire content lifecyclefrom ideation to analyticsso youll build a versatile skill set in social media video production and community management.
Collaborative Culture: Partner directly with senior marketing leaders clinical experts and freelance creatives learning best practices in preventive health communication.
Work-from-Anywhere Flexibility: Work on your own schedule from anywhere; simply maintain a dedicated home-office and submit a weekly timesheet to keep everyone aligned.
Competitive Compensation & Benefits: Market-competitive salary; healthcare stipend; professional development budget; generous PTO; annual wellness stipend.
Additional Information :
More About Us
At Ayobody we believe that by working with the most talented people in the industry we can shape the future of health and wellness around the world. Together with international nutrition experts we empower people to understand their nutrient intake boost their confidence and prevent chronic diseases.
Our goal is to be a distributed company from the start. By leveraging digital tools we work with great people from all over the world and offer flexible work arrangements allowing our team members to work when they feel their best.
Remote Work :
Yes
Employment Type :
Contract
Remote