Senior Marketing Executive
Senior Marketing Executive
Posted on :
04-07-2025
Employer Active
1 Vacancy
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Job Description
Informa Markets in Vietnam is looking for a Senior Marketing Executive. This role is responsible for planning executing and optimizing multi- channel marketing campaigns to drive visitor attractiveness brand awareness for our flagship B2B exhibitions.
Marketing Strategies & Campaigns
- Develop and implement marketing strategies for each exhibitions aligned with objectives of exhibitions audience segments and KPIs.
- Coordinate 360-degree campaigns including: Digital promotions offline promotions to ensure maximum reach and ROI.
- Continuously analyze campaigns performance and recommend optimizations.
- Manage measure the effectiveness of official marketing channels of events : website Social media channels E-newsletter aligned with KPIs.
- Work with designers and agencies to design and supervise production of marketing collaterals for events ( video key visuals brochures)
- Recommend ideas for new marketing activities to ensure maximize brand awareness and visitor development.
Database Research
- Conduct research to identify target audiences and build high-qualified database
- Utilize data to conduct marketing campaigns
- Ensure data is regularly updated.
Budget Management
- Work with manager to prepare and manage marketing budgets
- Track and ensure cost effectiveness delivery of activities.
Partnership and Outreach
- Plan and conduct promotional trip and roadshows
- Build and maintain relationships with industry partners to amplify outreach.
Onsite Activities
- Manage onsite marketing activities ( videos signage visitor registration visitor evaluation content production
- Overseas supporting team and ensure great visitor journey and positive brand experience.
- Supervise temp staffs ( Briefing for temps Survey temp staffs)
- Ensure temp staff obtaining exhibitor and visitor quotes aligned with KPIs
Qualifications :
- Candidate must possess at least bachelors degree/Post Graduate Diploma/Professional Degree in Marketing Mass Communications or equivalent.
- At least 4 years of working experience in the related field is required for the position.
- Preferable Senior Executive experienced in B2B Marketing Events and Digital Marketing in F&B Hospitality industry.
- Required Skill(s): Excellent communications skills both orally & in writing meticulous self-driven with high levels of initiative multi-task deliver quality work within tight deadline self-starter with an analytical and creative mind
- Knowledge and ability with IT systems including core MS Office packages (Word Excel Power Point Access)
- Preferable Senior Executive knowledgeable in operating Adestra Eloqua and other marketing evaluation applications
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
Key Skills
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