We are seeking a highly skilled and detail-oriented Media Implementation Planner to join our team. The ideal candidate will be responsible for planning executing and optimizing Above-The-Line (ATL) media campaigns including TV radio print advertising. This role requires a strategic thinker with a strong understanding of media landscapes and the ability to manage multiple projects simultaneously.
Job Description:
Key Responsibilities:
- Campaign Planning: Develop comprehensive ATL media plans that align with client objectives and target audience insights.
- Media Buying: Negotiate and purchase media space across various ATL channels ensuring cost efficiency and maximum reach.
- Execution: Coordinate the implementation of media campaigns including scheduling trafficking and monitoring of ads.
- Optimization: Analyze campaign performance data and provide actionable insights to optimize media spend and improve ROI.
- Collaboration: Work closely with creative account management and digital teams to ensure integrated campaign execution.
- Reporting: Prepare detailed reports on campaign performance including key metrics insights and recommendations for future campaigns.
- Partner Management: Maintain strong relationships with media vendors and stay updated on industry trends and new opportunities.
- Budget Management: Manage campaign budgets ensuring all media spend is tracked and reported accurately.
Skills:
- Strong analytical and strategic thinking skills.
- Excellent negotiation and communication skills.
- Proficiency in media planning and buying tools and software.
- Ability to manage multiple projects and meet tight deadlines.
- Detail-oriented with strong organizational skills.
- Knowledge of media research and analytics tools.
Personal Attributes:
- Proactive and self-motivated.
- Team player with a collaborative mindset.
- Adaptable and open to learning new skills and technologies.
- Strong problem-solving abilities.
Location:
Sandton
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Required Experience:
Senior IC