Ad Ops Manager
Ad Ops Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Description:
Responsibilities
80%
- Set up manage and optimize digital advertising campaigns via Google Campaign Manager 360 (CM360).
- Traffick ads apply tracking tags and troubleshoot discrepancies between different ad platforms.
- Collaborate with creative teams to ensure correct implementation of ad assets.
- Work with stakeholders to define campaign KPIs audience segmentation and targeting strategies.
- Monitor and analyse campaign performance using Google Analytics CM360 and third-party tracking tools (Double Verify IAS etc).
- Optimise campaigns for CTR CPC CPA ROAS and other key performance indicators.
- Identify and implement A/B testing strategies to improve ad performance.
- Generate and present performance reports insights and recommendations to stakeholders.
- Ensure all campaigns follow best practices for ad trafficking tracking and tagging.
- Troubleshoot tracking issues discrepancies and technical errors in Google Tag Manager (GTM) and CM360.
- Stay up-to-date with Google Ads policies industry trends and new ad tech developments.
- Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency
- Develops and maintains relationships with client team and other disciplines to nurture performance growth
- Drives effective client relationships with accurate and timely performance communication
- Provides subject matter expertise in at least one connected tech stack (i.e. Google)
- Deploys site side tracking across multiple tag management solutions (e.g. GTM)
- Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
- Collaborate with 3rd party suppliers including digital agencies and partners
- Manages and prioritises the executive and analyst workflow
- Ensures best in class delivery of Ad Ops work
Client Service
10%
- Day to Day management and financial health of the account needs to be managed
- Managing expectations with your team lead.
- Day to day administration meeting minutes agendas and timing plans.
- Deadline driven
- Attention to detail
- Attending status /other meetings with media brands.
Commercial and service ownership
10%
- Manage overspend and underspend Track monthly across all clients
- Budget trackers to be updated on a daily basis
Experience:
- 0-3 Years: Junior
- 3-5 Years: Mid
Location:
SandtonBrand:
AmplifiTime Type:
Full timeContract Type:
PermanentRequired Experience:
Manager
Employment Type
Full-Time
