Internal Community Manager
Internal Community Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Reporting to the Senior Manager: Digital Marketing with a dotted reporting line to the Senior Manager: Organisational Effectiveness the Internal Community Manager plays a pivotal role in activating the V&A Waterfronts internal culture voice and employee experience through strategic creative and integrated internal communication. This role is designed to bridge the gap between brand business and people ensuring that what we say internally is consistent with who we are externally.
This individual is responsible for crafting and executing a compelling internal communication strategy that aligns with the V&A Waterfronts external brand and communication objectives while reflecting the unique character and culture of our internal community. As the internal custodian of our employee brand narrative this role ensures that all communication touchpoints across platforms channels and experiences are intentional clear inclusive and connected.
Working closely with both the People & Culture team and the broader Marketing function this role supports strategic change amplifies employee engagement and enhances talent experience through high-impact storytelling campaigns and content. They are expected to provide expert guidance on cultural change communication deliverables for engagement initiatives and internal brand representation across channels like LinkedIn intranet newsletters and on-the-ground activations.
The following job objectives were found to be relevant to this job:
- Internal Communication Strategy:
Co-design and lead an integrated internal communications strategy that supports business priorities enhances employee connection and aligns with the organisations external marketing and communication narrative
- Internal Platforms Management:
Own and manage all internal communication platforms (e.g. intranet internal newsletters WhatsApp channels digital screens) ensuring content is current relevant and engaging.
- Internal Brand and EVP Activation:
Ensure the internal articulation of our brand tone of voice and Employee Value Proposition (EVP) is consistently and accurately reflected across all touchpoints including LinkedIn and other external employer brand platforms.
- Staff Photography & Visual Identity:
Coordinate annual staff photo updates and ensure high-quality brand-aligned visual assets that support both internal communication and external employer brand representation.
- Content Creation & Campaign Delivery:
Create compelling employee-facing content campaigns and storytelling initiatives that foster connection recognition and purpose including support for People & Culture campaigns such as wellness leadership culture learning and transformation. Connect external marketing initiatives to the internal V&A community - Change & Culture Communication:
Partner with the Senior Manager: Organisational Effectiveness to support key organisational change initiatives through well-crafted transparent and timely communication strategies that build trust and drive adoption. - Insight-Driven Communication:
Leverage data feedback and people analytics to inform messaging strategies and continuously improve the impact of internal communication across departments and levels. Author a variety of internal and executive communicationsincluding presentations announcements blogs email messages video and web content newsletters internal branding etc. as part of the broader communications strategy
- Cross-Functional Alignment:
Act as a strategic integrator across teams ensuring internal messaging is cohesive well-timed and aligned with business-wide initiatives from product launches to leadership updates and cultural milestone.
- Research and Evaluation
Measure and analyse the effectiveness of the communication platforms interactions to messaging and campaigns.
Research innovative trends to identify opportunities improvements and unique solutions for challenges and improvements
Financial Management
- Plan track evaluate analyse and ensure compliance with all communication and project budgets
Educational requirements relevant to this job:
- Media Communication Marketing Degree / Experience critical
Knowledge requirements relevant to this job:
- Copy-writing and content creation
- Consumer behaviour and insights
- Marketing principles
- Change Management
- Digital marketing
- Project management
- Research and trends analysis
- Budget management
- Digital and multimedia
Skills requirements relevant to this job:
Tactical thinking ability
Excellent verbal and written communication proficiency
Strong presentation expertise
Demonstrated ability to create impact and influence others
High emotional intelligence (EQ)
Project management competency
Sound financial acumen and numerical literacy
Proven ability to multitask in a fast-paced environment
Sharp logical reasoning and analytical thinking
Proficiency in digital tools and multimedia platforms
Experience requirements relevant to this job:
- 5 Years relevant EX and/or Marketing Management and/or Project Management experience
- Internal Communications experience would be advantageous
Required Experience:
IC
Employment Type
Full-Time
