PPC Specialist - Paid Media
PPC Specialist - Paid Media
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Salary Not Disclosed
1 Vacancy
Job Description
- ob Title: PPC & SEO Specialist
Location: Cape Town (Hybrid Minimum 3 days in-office Central CBD)
Working Hours: 9AM 5PM (SA Time)
Reports to: Head of Marketing
About the Company
A high-growth award-winning provider of flexible finance solutions to small businesses with a strong presence in the UK and an established operations team in Cape Town. The company is known for its innovative fast-paced culture and its commitment to empowering businesses through accessible customer-centric funding.
Led by an experienced and supportive leadership team this company offers a dynamic environment where performance ownership and collaboration are highly valued. With a growing footprint in South Africa and a modern centrally located office space this is an exciting opportunity to be part of something impactful.
The Role
Were looking for a hands-on PPC & SEO Specialist who thrives on performance marketing and is ready to take full ownership of the companys paid and organic search strategy. Youll be responsible for planning executing and optimising campaigns that drive qualified leads and improve online visibility.
This is a strategic and technical role suited to someone who enjoys working cross-functionally experimenting with new ideas and delivering real measurable results.
Key Responsibilities
- PPC (Pay-Per-Click) Management
- Plan manage and optimise paid campaigns across platforms such as Google Ads and Meta
- Conduct keyword research A/B testing audience targeting and bidding strategies
- Monitor campaign performance analyse data and provide ongoing recommendations
- Manage budgets effectively to ensure efficient spend and high ROI
- Stay updated on platform developments and industry trends
- SEO (Search Engine Optimisation)
- Develop and implement a comprehensive SEO strategy to boost organic visibility and conversions
- Perform technical audits on-page optimisation and keyword research
- Collaborate with developers to implement technical SEO improvements
- Execute link-building and digital PR campaigns
- Monitor and report on SEO performance using GA4 Search Console SEMrush or similar tools
Candidate Profile
- 3 to 8 years of experience in SEO and PPC within fast-paced environments
- Strong academic background preferably from top-tier South African universities
- Technically proficient in tools such as Google Ads Google Analytics (GA4) Google Tag Manager SEMrush Ahrefs and Search Console
- Strong communication and reporting skills
- Analytical mindset with a passion for data-driven marketing
- A self-starter who takes ownership and executes independently
- Strategic and creative with a test-and-learn approach to continuous improvement
- Committed and stable work history looking for long-term growth within a company
- ob Title: PPC & SEO Specialist
Employment Type
Full Time
