Head of Brand and Communications & Creative
Head of Brand and Communications & Creative
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Job Description
Job title: Head of Brand Communications & Creative
Location: Hybrid London
Reports to: Marketing Director
Salary band: Head of 50 - 64 depending on experience
Contract: Full-time/part-time permanent
About D&AD
D&AD is a global non-profit that exists to celebrate inspire and enable excellence in commercial creativity. Through our iconic Pencil Awards education programmes and talent initiatives we bring together the worlds most creative thinkers makers and doers - championing creative excellence and its ability to drive change in business and society.
As we look to the future we are seeking a strategic and imaginative Head of Brand & Communications to elevate our presence deepen engagement across our global community and ensure that D&AD is at the heart of the creative conversation.
The Role
We are seeking a visionary and hands-on Head of Brand Communications and Creative to lead the development and execution of our brand narrative and creative expression across all channels. This role sits at the intersection of brand strategy creative leadership and cross-platform storytelling.
Youll own the brands voice and visual identity ensuring consistency and resonance across every touchpoint - from digital content and advertising to campaigns and owned media. The focus of the role is on shaping how we communicate who we are what we stand for and how we engage audiences with clarity creativity and purpose.
Youll work closely with senior leadership marketing partnerships and product teams to unify D&ADs voice and drive consistent culturally attuned messaging that builds brand equity and relevance worldwide.
Key Responsibilities
Brand strategy & stewardship
Define and evolve D&ADs brand positioning tone of voice and visual identity across all channels and markets.
Ensure brand coherence and resonance across our programmes awards education and partnerships
Lead brand guidelines and ensure internal alignment and adoption
Define and evolve the brands narrative and messaging frameworks
Ensure the brand is expressed consistently and effectively across all internal and external touch points
Lead brand communications initiatives that build awareness differentiation and emotional connection
Creative direction content and storytelling
Develop and lead team to execute content strategy
Lead the ideation and execution of high-impact creative campaigns content series and brand moments
Manage and inspire internal creative teams and external partners (designers copywriters content producers agencies etc.)
Oversee the creation of assets across channels including web social email video print events and experiential
Champion a user-centric insight-led approach to content development and brand messaging
Oversee development of core brand content - from manifesto and messaging frameworks to long-form thought leadership case studies and editorial collaborations
Partner with internal and external content creators to tell meaningful stories that reflect D&ADs mission and impact
Campaign Development and Execution
Lead the end-to-end development of brand and marketing campaigns from concept through to rollout ensuring alignment with strategic objectives and brand guidelines
Translate business goals to campaign goals and plans - turning audience insight into compelling creative ideas that cut-through
Collaborate with internal stakeholders and external partners to develop campaign plans and messaging
Oversee multi-channel campaign execution across digital social content experiential and owned platforms
Leadership & Team Management
Build lead and inspire a multidisciplinary team of brand content and creative professionals
Foster a collaborative high-performing culture grounded in creativity accountability and shared purpose
Provide clear direction mentorship and professional development opportunities to support team growth and retention
Champion inclusive leadership encouraging diverse perspectives and creative risk-taking
Set clear goals and expectations ensuring alignment with wider brand and business objectives
Manage resourcing and recruitment scaling the team to meet evolving needs and project demands
Oversee team workflows processes and tools to ensure efficient delivery and creative excellence
Act as a creative and strategic coach guiding the team through feedback reviews and iteration
Manage agency and freelance partners as needed
Social Media strategy and direction
Provide strategic leadership for the brands social media presence ensuring alignment with overall brand narrative and campaign objectives
Guide the tone of voice visual consistency and storytelling approach across all social platforms
Oversee the planning and execution of social-first content and campaigns in collaboration with channel owners and creative teams
Use insights and analytics to shape strategy track performance and ensure the brand remains culturally relevant and audience-focused
About You
Proven experience leading brand and creative teams ideally in a fast-paced purpose-led or creative environment
Deep understanding of brand strategy messaging design systems and storytelling techniques
Strong conceptual thinker with the ability to translate strategy into compelling creative work
Skilled in managing cross-functional collaboration and agency partnerships
Excellent leadership communication and stakeholder engagement skills
Confident navigating between high-level strategy and hands-on execution
A strong strategic mindset with proven ability to develop and articulate brand positioning across markets
Bonus if You Have
Experience in sectors such as culture education sustainability tech or non-profit
Background in design copywriting or content production
Familiarity with digital performance metrics audience insights and brand tracking tools
D&AD is committed to diversity equality equity inclusion and respect for all. Providing a work environment in which all employees are treated with fairness respect and dignity and which is free of discrimination victimisation bullying and harassment. At D&AD we are interested in every individual bringing their Whole Self to work and this includes you! Please email to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.
In order to comply with the Prevention of Illegal Working Immigration Asylum and Nationality Act you will need to provide appropriate documentation that proves that you are eligible to work in the UK.
Due to the number of applications we receive we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion.
Our privacy statement can be viewed on the D&AD careers page.
Employment Type
Full Time
