Sr. Business Analyst, Product Marketing, Amazon Ads

Come build the future with us! Amazon Ads is seeking a Senior Business Analyst to drive data and automation projects to support the Product Marketing organization.

What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easierwhoever that customer may pursuit of delighting customers Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together we are building the future one innovative product service and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers agencies authors publishers and entrepreneurs. Our ad solutionsincluding retail media display video DSP measurement and ad tech solutionsleverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys.

The Sr. Business Analyst is a critical role in helping the Product Marketing organization define and build new data infrastructure to better understand the impact that we deliver for our customers. This role will define requirements to align disparate data sets build and manage ongoing reporting of Product Marketing analytics provide user requirements to product and engineering teams to streamline data management (metadata taxonomy) and work cross-functionally with Product Marketing stakeholders to build solutions that can minimize manual or redundant workflows. This role requires a mix of data expertise and a strong operational mindset.


Key job responsibilities
- Define and align metrics and KPIs and build new forecasting models to measure success
- Define and implement product marketing analytics requirements and data infrastructure needs
- Drive development and maintenance of user-friendly reporting dashboards to support Product Marketing and GTM workstreams
- Lead metadata optimization projects to improve how information is stored and queried
- Drive AI-enabled automation initiatives to increase operational efficiency
- Establish and maintain data usage governance frameworks

- 5 years of tax finance or a related analytical field experience
- 3 years of writing SQL queries and creating business intelligence reports using Tableau Power BI experience
- Bachelors degree
- Experience with Excel
- Experience with SQL
- Experience defining requirements and using data and metrics to draw business insights
- Experience making business recommendations and influencing stakeholders

- MBA
- Strong operational skills and proven ability to build and scale data infrastructure to power decision-making
- Tech skills: SQL Python Experience with working on Airtable Tableau Quicksight and other dashboarding tools
- Problem solving Data analysis Data visualization Statistical Analysis & Metric Design
- Understanding of data warehousing and data modeling

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.