Director of Marketing
Director of Marketing
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Job Description
Job Summary:
The Director of Marketing will play a critical role in executing the commercial success of our allergy portfolio including a potentially groundbreaking new treatment poised to reshape the standard of care for treatment of severe allergies/anaphylaxis. Reporting to the VP of Marketing you will support the end-to-end marketing strategy across both Healthcare Provider (HCP) and Direct-to-Consumer (DTC) channels ensuring compelling brand presence seamless product launches and sustained market growth.
This role requires hands-on execution and tactical excellence. Youll manage key marketing initiatives execute omnichannel campaigns and collaborate effectively across Sales Medical Market Access Regulatory and R&D. The Director will serve as an important contributor to the commercial team supporting the strategic direction and growth trajectory of the organization.
Responsibilities:
Strategic Execution & Brand Management
Execute marketing and brand strategies and tactical plans to support launch of pipeline products including our anticipated first-in-class drug/device combination product
Develop compelling product messaging and campaigns based on approved product labeling
Support the development of HCP and patient marketing plans tactics and resources
Present marketing recommendations and tactical plans to senior leadership for input and alignment
Campaign Development & Management
Execute omnichannel marketing campaigns across broadcast digital social and experiential tactics to connect with patients caregivers and clinicians
Manage advertising agencies and external partners to deliver high-quality brand creative
Support pre- and post-launch tactical execution from campaign development to performance optimization
Ensure all marketing activities and communications are in full compliance with medical legal and regulatory guidelines
Cross-Functional Collaboration
Build strong collaborative relationships with key functional groups including sales medical affairs commercial analytics legal and regulatory
Work closely with the Promotional Review Committee (PRC) to ensure all brand-related materials meet compliance standards
Collaborate with sales teams to ensure field representatives are prepared and resourced with appropriate marketing materials
Coordinate with commercial analytics to track campaign performance and optimize tactics
Market Insights & Analytics
Generate customer insights through participation in qualitative and quantitative market research
Analyze data from multiple sources to uncover actionable market insights
Track key performance indicators (KPIs) and utilize insights to continuously refine marketing tactics
Support budget management and resource allocation for assigned marketing initiatives
Qualifications:
Education & Experience
Bachelors degree required; MBA or advanced degree preferred
8 years in biotech or pharmaceutical marketing with experience supporting product launches
Experience in rare disease therapeutic areas preferred
Demonstrated experience in both HCP and consumer marketing tactics
Technical Skills
Strong understanding of pharmaceutical marketing regulations and compliance including FDA guidelines and industry best practices
Experience managing agency partners and external vendors
Proficiency in campaign development and execution across multiple channels
Strong analytical skills with ability to interpret market research and performance data
Leadership & Communication
Excellent written and oral communication skills
Strong collaborative approach with ability to work effectively across functions
Proven ability to manage multiple projects simultaneously and meet deadlines
Self-starter with ability to work independently while supporting team objectives
Personal Attributes
Thrives in dynamic environments with shifting priorities and ambiguity
Detail-oriented with strong project management skills
Results-driven with focus on achieving measurable outcomes
Adaptable and resilient when facing unexpected challenges
Preferred Qualifications
Experience in specialty pharma allergy or immunology therapeutic areas
Previous rare disease marketing experience
Experience with DNA medicine or novel therapeutic modalities
Familiarity with both startup and established pharmaceutical environments
Current residence in Northeast region with ability to travel as needed (20-30%)
The above statements are intended to describe the general nature and level of the work being performed by colleagues assigned to this position. This is not intended to be an exhaustive list of all responsibilities duties and skills required. Aquestive reserves the right to make changes to the job description whenever necessary.
As part of Aquestives employment process final candidate will be required to complete a drug test and background check prior to employment commencing. Please Note: Aquestive is a drug-free workplace and has a drug free workplace policy in place.
Aquestive provides equal employment opportunities to all colleagues and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors which may include but not be limited to the primary work location and the chosen candidates relevant skills experience and education. Expected Base salary range: $150000 to$200000USD
Required Experience:
Director
Employment Type
Full-Time
