Director of Media Measurement
Director of Media Measurement
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Job Description
Position Summary
Headquartered in Ridgefield Park N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We consider ourselves relentless pioneers that push boundaries and defy barriers. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As EPAs ENERGY STAR Corporate Commitment Partner SEA is dedicated to making a positive impact on the environment through its eco-conscious products practices and operations.People Excellence Change Integrity Co-prosperity
Role Overview
This role is responsible for 1.) shaping our media measurement programs & capabilities including how we assess audience behavior and insights as it relates to channel effectiveness & impact 2) monitor/track evaluate and optimize campaign media investment & performance across channels and how to balance high funnel against lower funnel metrics in order to deliver the best results for the business and 3.) oversee the management of dashboard systems and deliver strategic insights across the organization. The right candidate will have a strong foundation in media and measurement and must possess a strong blend of analytical expertise and creative problem-solving skills with the ability to deliver and communicate data driven insights clearly and succinctly to senior executives as well marketing/non marketing stakeholders.
This role is critical in ensuring our media and marketing strategies are measurable accountable and aligned with business outcomes. Must have the ability to partner with product finance agency creative social and key relevant groups to build a strong measurement ecosystem that continuously drives improvement and actionable insights.
Role and Responsibilities
Media Measurement Strategy and Transformation
- Lead the design implementation and management of media measurement strategies and methodologies that enhance our understanding of media & performance effectiveness
- Define and evolve a holistic media measurement framework to assess effectiveness across paid and non-paid channels
- Ability to work with Media Strategy and cross functional teams based on measurement evaluation and provide critical insights on how we can improve our overall marketing ecosystem
Attribution Modeling and Testing
- Lead the development and application of MMM MTA and incrementality testing to improve media strategies planning investments and optimize ROI/ROAS
- Own the design prioritization and execution of test and learn initiatives and pilot programs and how to marry learnings with best practices
Dashboard and Reporting:
- Oversee tools and dashboard systems produce insightful weekly/monthly reports with actionable insights
- Prepare and present findings through compelling written reports and presentations ensuring clarity and engagement for diverse stakeholder groups
- Ability to dive deep into the data and translate data into key insights and recommendations fitting for senior leadership
- Work with agency partners to consolidate and centralize reports into one system
Cross Functional Leadership
- Collaborate and establish strong relationships with cross-functional teams to define metrics for success and establish reporting frameworks that track media engagement and impact
- Identify and implement innovative measurement techniques including advanced analytics that respond to evolving business needs and industry trends
Agency and Vendor Management
- Build and maintain relationships with external vendors and partners to ensure high-quality data collection analysis and reporting
- Work collaboratively with the broader Analytics Team to share insights integrate findings and avoid silos within the organization
Team Management and Development
- Build and lead a high performing measurement analytics and performance team
- Foster a positive culture accountability and innovation
Skills and Qualifications
Minimum Qualifications
- 12 years of Media Measurement Media Analytics Marketing Science or Performance Measurement
- Strong understanding of media and measurement platforms Google Meta DSPs etc. as well measurement methodologies MMM MTA Lift Studies
- Proven track record of connecting media metrics with business outcomes
- Experience managing cross functional teams and managing teams
- Fluency in data visualization Tableau PowerBI etc. and analytical tools like SQL and Python
- Bachelors in Marketing Statistics Economics or related field
Preferred Qualifications:
MBA preferred
Experience in consumer electronics telecom tech retail or other high consideration/conversion categories
Familiarity with clean room environments i.e. Google ADH AMC etc.
Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.
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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.
* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Required Experience:
Director
Employment Type
Full-Time
