Senior Associate, Relationship Marketing Strategy

Job Description:

WE WELCOME REMOTE U.S.-based CANDIDATES

Company Description:

Merkle is a leading data-driven technology-enabled global performance marketing agency that specializes in the delivery of unique personalized customer experiences across platforms and devices. For more than 30 years Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

Job Description:

As Senior Associate Relationship Marketing Strategist you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their our goals.

Reporting into the Director Relationship Marketing Strategist you will plan strategy with a focus on first party data-driven channels (email SMS direct mail push notifications). You will help develop and manage campaign strategies that produce measurable return on investment and youll work across multiple vertical markets (Insurance Financial Services Non-Profit Retail Automotive Travel Media and Entertainment B2B High-tech).

To be successful in this role you need to have a deep passion for finding solutions and an understanding of how businesses brands and customers interactwith an advanced understanding of the always evolving role that data and technology play in this relationship. You know how to identify business growth opportunities and develop recommendations to help group client relationships.

You Will:

• Build develop and deliver messaging strategy for omni-channel marketing plans using 1st party data.

• Be a subject matter expert and be able to translate new technology - focused on areas of messaging and CRM - into new marketing ideas for the client.

• Show an understanding of differences in marketing to customers in different industries and environments.

• Ensure meaningful client value is delivered through a mix of best-practice solutions capabilities and original thinking.

• Write campaign briefs to hand off to creative and execution teams.

• Collaborate and develop relationships with internal Merkle teams (account management operations creative analytics) and partner agencies to understand the feasibility of cross-channel recommendations/ plans.

• Identify main data points and measurements to show the impact of our approach and strategy on our clients business.

You Have:

• Bachelors Degree required

• 4 years experience in data-driven marketing specifically CRM/ email / direct mail / SMS / push

• Hands-on skills using data and research to guide decisions (proficiency in excel maintaining complex spreadsheets and research tools is advantageous)

• Experience with client-facing communication (writing and presentations)

• Experience translating data analysis into applicable marketing recommendations and presentations proficiency in PowerPoint (advantageous)

• Prior experience incorporating internal and external feedback on an iterative basis.

• Experience using business knowledge to identify new business and marketing opportunities.

• Salesforce Marketing Cloud or Braze experience (advantageous)

• Experience working on several projects simultaneously that are delivered on time as well as networking and the ability work with a diverse team.

• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.

• 20-40% travel

The annual salary range for this position is $68000-$110400. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.

Benefits and Perks:

Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit.

To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.

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This is a remote position.

Location: