Agile Coach (Marketing Experience Required)

About the Opportunity:

Our client is seeking an experienced Agile Coach to support their ongoing Agile transformation. The ideal candidate will possess a deep understanding of Agile methodologies and practices with a strong ability to facilitate and guide teams through the Agile transformation this role you will play a crucial part in enhancing project implementation strategies and ensuring effective governance across IT initiatives. Your expertise will help foster an environment of continuous improvement collaboration and innovation.

Tasks

Role Overview:

The Agile Coach will work directly with the marketing team which includes roles such as VP/Director of Marketing Content Marketing Manager Art Director Marketing Operations Manager (also Scrum Master) and others. The ideal candidate will have a proven track record of coaching Agile within marketing or creative environments and will be able to build trust relate to the teams unique challenges and drive practical hands-on adoption of Agile practices.

Key Responsibilities:

• Build strong relationships and credibility with a creative marketing-focused team
• Assess current workflows and identify practical Agile improvements tailored to marketing
• Facilitate workshops team events and hands-on coaching sessions (onsite for 1-2 weeks then remote)
• Introduce and support practical tools for work visualization capacity planning and WIP management
• Help the team understand and experience the value of Agile overcoming skepticism and resistance
• Collaborate with the Marketing Operations Manager/Scrum Master to reinforce Agile practices
• Align coaching with the companys broader Agile transformation vision and practices (Scrum SAFe)
• Support Product Owner engagement and if possible offer guidance on product ownership in a marketing context
• Deliver direct hands-on value with lots of team interaction

Core Objectives for the Agile Coach

• Build trust and credibility with the marketing team addressing their skepticism and unique concerns
• Identify and demonstrate how marketing work can fit within Scrum and/or SAFe frameworks adapting Agile practices to suit creative workflows
• Secure the marketing teams buy-in and active participation in Agile practices ensuring they see the value and sustainability of the approach

Requirements

Marketing Expertise & Communication Requirements

• Must have either:

• Marketing background/experience in a corporate environment OR

• Direct proven experience coaching Agile specifically within marketing or creative teams

• Must be able to speak the language of marketingdemonstrating fluency with marketing terminology workflows and challenges

• Ability to quickly build trust and credibility with creative professionals by relating to their unique context and needs

• Candidates without direct marketing experience or a track record of coaching Agile in marketing environments will not be considered

Candidate Requirements:

• Hands-on experience in marketing or direct experience coaching Agile within marketing teams (required)
• Deep understanding of marketing workflows challenges and terminology
• Practical hands-on coaching styleable to meet the team where they are and drive real change
• Track record of building trust and credibility with creative professionals
• Familiarity with Scrum and SAFe; certifications are a plus but not required
• Experience with capacity planning WIP limits and work visualization in a marketing context
• Ability to provide and adapt proven Agile templates and materials for immediate use
• Bonus: Experience supporting Product Owners or product management in marketing teams

Engagement Details:

• 3 month initial engagement with potential for extension / future opportunities
• Initial 1-2 weeks onsitem in San Diego then fully remote
• CEO buy-in and strong executive support for this initiative