Key Responsibilities: 1. Strategy & Planning Develop distinct brand-aligned social media strategies for each brand across Instagram LinkedIn YouTube Facebook Twitter Threads and emerging platforms. Define platform-specific goals (e.g. awareness for Glampies engagement for BeAthlit thought leadership for Leanpitch). Build monthly/quarterly content calendars integrated with campaign launches events product releases and seasonal themes. 2. Content Creation & Management Plan design and publish high-quality content including reels carousels stories posts and long-form videos for each brand. Collaborate with design and video teams to produce engaging visual and video content. Write engaging and platform-optimized captions CTAs and copy tailored for each brand and audience segment. Repurpose blog podcast and event content for social distribution. 3. Engagement & Community Building Actively manage and grow brand communities on all social platforms. Respond to comments DMs tags and mentions in a timely on-brand manner. Engage with relevant hashtags influencers and niche communities to increase brand visibility. Drive UGC (User-Generated Content) campaigns testimonials and shout-outs
social media Manager