Associate Vice President, Marketing & Communications
Associate Vice President, Marketing & Communications
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$ 140000 - 147900
1 Vacancy
Job Description
Serving as CCAs chief marketing officer this role sets the teams priorities to advance student enrollment community engagement and brand awareness. The AVP develops and implements the overarching brand strategy and provides leadership across all communications and owned channels ( emails social media etc.).
The AVP mentors and oversees a high-functioning team that specializes in communication (copywriting editorial internal and external communications media relations crisis communications) brand strategy digital strategy (UI/UX design) content strategy creative strategy (graphic design and photography) and digital content (video social writing).
This role serves on the colleges senior leadership team and is responsible for developing departmental strategic plans setting annual goals and managing the budget. This role works closely with Enrollment Management the Presidents Office Academic Affairs and Advancement to advance the colleges objectives in relation to admissions fundraising academic leadership and brand awareness.
Supervising several key positions the AVP is both a team leader and creative contributor focused on ensuring a rich integrated content strategy. This role should make data-informed decisions and be committed to identifying key performance indicators tracking effectiveness and adjusting strategy as needed. This role is also responsible for long-term planning and future strategic initiatives that support CCAs next 120 years of leadership in art and design education.
MAIN RESPONSIBILITES:
Content Strategy and Development - 30%
Lead CCAs integrated brand strategy storytelling messaging hierarchies and content marketing
Develop and implement a content strategy that maintains a consistent and compelling CCA brand experience across the colleges marketing and communication channels
Lead content strategy across all digital editorial and print platforms to guide and support brand storytelling that targets a range of audiences and goals
Ensure optimum consistency of brand expression (visual voice and tone) across platforms
Support the Director of Integrated Communications and related team as they partner with key stakeholders across campus to develop story and content ideas that target a range of audiences and goals
Oversee ongoing best practices across all channels specifically (accessibility SEO UX/UI etc.)
Develop and continually improve a department-wide tracking and reporting to measure the effectiveness of all content and related marketing initiatives to adjust strategy accordingly
Marketing Strategy - 30%
Provide marketing leadership for all of the colleges marketing efforts from recruitment to public awareness
In collaboration with Enrollment Management and Youth Programs and Continuing Education develop comprehensive digital advertising for recruitment (undergraduate graduate adult and youth programs)
Oversee the Assistant Director of Content and Marketings media buying for brand awareness campaigns and lead campaign development
Develop marketing and public relations plans for key institutional exhibitions and events each semester
Oversee agency relationships for marketing and digital strategy from budget to strategy development
Creative Direction- 20%
Provide creative direction and regular constructive feedback and critique to content producers
Lead creative strategy concept development and creative direction for major marketing and communications projects and materials
Provide creative direction for the design team including the Lead Designer on the creation of visual assets by supporting content development and strategy for new projects
Facilitate sharing of feedback from stakeholders and incorporation in projects as appropriate
Ensure consistency of brand tone messaging and quality across channels projects and media
Leadership and Administration -20%
Supervise staff (see below) including holding regular meetings with direct reports providing professional development guidance and support mentorship constructive feedback troubleshooting etc.
Develop departmental strategic plans and annual operating plans to support the goals of the department and the college
Serve on Senior Leadership and Presidents Cabinet and represent the department at board meetings
Partner with the Enrollment Management/Admissions Advancement and other teams to support recruitment visibility and engagement goals across campus
Meet regularly with academic leadership and faculty to understand program goals and develop relationships to gather and effectively tell CCAs stories
Manage project budgets consultants/freelancers and expenses
Support department-wide project management standards to maintain a thorough consistent workflow that meets deadlines
Attend key CCA events sometimes outside the scope of standard office hours as needed for visibility story development and messaging opportunities
Non-Essential Job Function(s)
Performs additional duties as required.
MINIMUM QUALIFICATIONS:
Required experience
Bachelors degree in a relevant field of study
8 years experience in content and marketing strategy preferably in a higher education or arts-related environment
5 years supervisory experience leading creative teams
Extensive experience creating multimedia content on a broad range of topics especially in art design education and culture
Demonstrated ability to set strategy benchmark refine and report out on KPIs
Experience creating content within established brand guidelines
Experience with brand communication strategy such as crisis management or editorial development
Experience with website content management systems and best practices
Expertise in UX/UI and best practices for SEO-friendly data-driven web publishing
Expertise in content marketing and examples of effective content campaigns
Required skills
Proven ability to mentor motivate and manage creative teams
Excellent writing/content creation skills and strong storytelling sense
Ability to effectively manage and mentor direct reports and collaborate with peers and colleagues
Skilled at providing constructive feedback and critique of creative work
Ability to foster positive collaborative relationships with colleagues and content partners
Knowledge of best practices and trends in social media strategy and digital marketing and proven ability to build engagement through a variety of channels
Passion for the arts design and education
Strong interest in evolving digital marketing tools technology and social media
Knowledge of marketing and brand-building
Strong presentation skills including ability to present complex concepts persuasively to audiences with varying levels of experience and understanding
Proven ability to develop and execute creative concepts in a variety of media to multiple audiences
COMPENSATION & BENEFITS:
The range for this position is $140000 - $147900.00/annually
CCA offers a comprehensive benefits package including the choice of five medical plans generous holiday sick & vacation time a retirement match and tuition remission. CCA covers an average of 91% of the medical plan cost for the employee only and an average of 82% for employees with dependents. More information can be found here: DETAILS:
CCA considers a full-time work week to be 37.5 hours per week.
Work Mode: Hybrid
Location
San FranciscoFLSA
ExemptAdditional Locations
Application Instructions
Applicants are required to attach a cover letter and resume. Incomplete applications will not be considered. Recommended document file formats are Word or PDF. If there are multiple attachments we recommend compressing/zipping your files into a zip format file. There is also a place in the application for you to provide a link to large documents. Please submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions.
Application Deadline
For staff positions screening begins immediately and continues until the position is filled.
EEO Statement
As an educational and cultural institution California College of the Arts has a responsibility to provide access and opportunities for all people with special attention to supporting groups historically underrepresented in higher education.
We believe that a culturally diverse campus is integral to academic excellence and our student faculty staff and trustee bodies should reflect the diverse world in which we live with attention to race ethnicity religious creed national origin age sex sexual orientation gender identity or expression and ability.
California College of the Arts is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity. If you require reasonable accommodation in completing this application interviewing or otherwise participating in the employee selection process please direct your inquiries to In alignment with the San Francisco Fair Chance Ordinance we will consider qualified applicants with arrest and conviction records for employment. If a background check is required for a position it will be noted in the job posting.
Questions
Please address any questions to .
Required Experience:
Chief
Employment Type
Full-Time
