FLEX Senior Manager, Marketing Analytics - Marriott Media Network

This is a temporary position.

JOB SUMMARY

- You will play a critical role in shaping the future of Marriotts fast-growing media network MARRIOTT MEDIA by driving the development and execution of Marriotts marketing measurement and analytics program.

- As Senior Manager Marketing Analytics you will design develop and deploy measurement solutions in partnership with sales partner campaign reporting and data science.

- You will operate with considerable independence developing actionable insights while managing multiple competing priorities and stakeholders.

- As Senior Manager Marketing Analytics you will work on a cross-functional team to create and execute measurement methodologies and support ongoing analytical and measurement needs.

- You will be responsible for defining implementing and executing measurement methodologies to accurately capture and convey campaign impact.

- You bring a strong foundation in digital marketing analytics hands-on technical skills and a passion for using data to solve real-world business challenges.

- You are naturally curious and stay current on the MadTech/AdTech ecosystem digital marketing and retail media landscape.

- The ideal candidate brings deep technical expertise in statistical modeling machine learning and data engineering and can transform complex data into actionable insights.

- A successful candidate will also possess a strong command of experimentation frameworks marketing attribution and causal inference models.

CANDIDATE PROFILE

- Education and Experience Required 4-year degree from an accredited university in Computer Science Business Analytics Marketing Science Information Systems or another quantitative discipline 5 years of relevant professional experience in the areas of analytics data science or marketing analytics demonstrating progressive career growth and a strong track record of exceptional performance.

- Deep knowledge of core measurement science concepts: experimentation and measurement frameworks (AB testing matched market Marketing Mix Modeling causal inferences etc.) statistical sampling techniques and hypothesis testing power analysis synthetic control.

- Strong technical and analytical foundation with relevant experience in digital media advertising reporting and technology being a plus (including on/offsite advertising reporting DSPs ad serving/data technology etc.).

- Strong familiarity with enterprise data environments digital media measurement workflows and partner-facing analytics enablementincluding the ability to define technical requirements align stakeholders and oversee operational execution.

- Experience analyzing paid media digital analytics and email marketing data using ESP or Ad serving data and Adobe Experience Cloud or Google Analytics.

- Exceptional project management and communication skills; able to independently synthesize complex technical topics and translate them into actionable plans and frameworks for both internal and external audiences while managing multiple projects.

- Education and Experience Preferred Advanced degree in Computer Science Business Analytics Marketing Science Information Systems or another quantitative discipline

- Experience designing and launching enterprise-grade measurement solutions involving marketing mix modeling (MMM) matched market analysis or cleanroom attribution workflows.

- Familiarity with cleanroom platforms (e.g. Habu InfoSum Snowflake) third-party data onboarding and cross-channel media analytics ecosystems.

- Experience managing analytics vendors or data platform providers including responsibility for deliverables implementation timelines and ongoing optimization.

CORE WORK ACTIVITIES

- Support Marketing Analytics Lead the design development and deployment of advanced statistical models and measurement solutions for MARRIOTT MEDIA to evaluate marketing effectiveness and campaign performance

- Develop testable hypotheses and design experiments to measure the incremental impact of marketing strategies; regularly validate all MARRIOTT MEDIA measurement and campaign performance

- Translate business objectives and campaign needs into actionable analytics solutions that support performance evaluation across a variety of marketing tactics and partners.

- Collaborate with Data Scientists and Engineers to design and create new analytical models measurement methodologies and pipelines and visualization dashboards and tools

- Devise and utilize algorithms and models to mine big data stores perform data and error analysis and clean and validate data for uniformity and accuracy

- Guide cross-functional teams through the rollout of new measurement capabilities ensuring alignment adoption and integration with existing media planning and analytics workflows.

- Partner with analytics vendors and platform providers to manage implementation timelines resolve issues and ensure consistency and quality of outputs.

- Develop internal documentation and solution playbooks to support scale repeatability and ongoing governance of measurement tools.

- Delivering on the Needs of Key Stakeholders Build strong relationships with cross-functional stakeholdersincluding media marketing legal data engineering and analyticsto coordinate requirements timelines and delivery expectations.

- Serve as a subject matter expert on measurement infrastructure advising stakeholders on best practices for advanced statistical models and measurement solutions for MARRIOTT MEDIA

- Drive prioritization and continuous improvement of analytics enablement in collaboration with senior leadership and business owners.

- Additional Responsibilities Demonstrate energy enthusiasm and confidence in driving complex cross-functional initiatives.

- Stay up-to-date on industry trends in media measurement marketing analytics and data governance.

- Manage time effectively and execute work in an efficient structured manner.

- Present ideas and technical frameworks clearly and concisely to varied audiences.

- Apply problem-solving and decision-making skills to resolve issues and maintain momentum.

The pay range for this position is $47.30 to $78.37 per hour.

Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.

FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrolment waiting period contribution benefit limits election changes benefit exclusions and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid for candidates within a commuting distance to Bethesda MD; candidates outside of commuting distance to Bethesda MD will be considered for Remote positions.

The application deadline for this position is 14 days after the date of this posting August 7 2025.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.