Tech Lead

Requisition ID: 232618

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

Scotiabank is undertaking a large-scale enterprise-wide initiative to accelerate personalization capabilities across our digital and marketing stack. This includes targeted propensity-driven lists intelligent marketing journeys and optimized sales conversion funnels. AsTech Leadwithin theEngineering function of the PEGA CDH MarTech Application team you will play a pivotal role in designing and delivering scalable real-time personalization logic across our enterprise ecosystem. Youll collaborate with architects data scientists and campaign teams to build intelligent decisioning frameworks that span multiple platforms including PEGA CDH Adobe Experience Platform and Salesforce Marketing Cloud.

In this role you will:

• Lead the technical design and implementation of real-time personalization strategies across multiple MarTech platforms.
• Architect and optimize Next-Best-Action (NBA) logic engagement policies and treatments using PEGA CDH and complementary tools.
• Guide the development of adaptive and predictive models ensuring alignment with business goals and ethical AI practices.
• Support the orchestration of decisioning outputs across channels and platforms (e.g. AJO SFMC CRM web mobile).
• Collaborate with marketing data science and engineering teams to translate personalization goals into scalable technical solutions.
• Define and enforce engineering best practices including CI/CD code quality and performance monitoring.
• Mentor engineers and consultants fostering a culture of innovation accountability and continuous improvement.
• Drive experimentation and optimization through A/B testing model tuning and personalization analytics.
• Ensure compliance with data governance privacy regulations (e.g. PIPEDA GDPR) and responsible AI standards.
• Maintain system protocols and documentation to support operational excellence and risk management.
• Champion cross-functional collaboration and influence strategic decisions across personalization initiatives.

Do you have the skills that will enable you to succeed in this role

• 6 years of experience in marketing/GTM journey and arbitration decisioning systems with at least 4 years extensively using Pega CDH.
• Deep expertise in Journey Designer Next-Best-Action Designer Engagement Policies Adaptive Models and Prediction Studio.
• Bachelors degree in a technical field such as computer science computer engineering or related field required.
• Familiarity with data flows REST APIs and real-time orchestration
• Proven experience in designing and deploying real-time decisioning solutions in a B2C financial services environment.
• Strong understanding of customer lifecycle marketing campaign orchestration and omnichannel personalization.
• Experience working with cross-functional teams including marketing data science compliance and IT.
• Pega certifications such as CPDC (Certified Pega Decisioning Consultant) are highly preferred.
• Familiarity with data privacy regulations (e.g. PIPEDA GDPR) and ethical AI practices.
• Experience with Adobes MarTech offering including AJO Adobe RT-CDP and Salesforce Marketing Cloud (nice to have)

Whats in it for you

• Diversity Equity Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential respected for who they are and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employee to learn grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities ethnicity race age ability & veterans.
• Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
• Upskilling through online courses cross-functional development opportunities and tuition assistance.
• Competitive Rewards program including bonus flexible vacation personal sick days and benefits will start on day one.
• Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons contests cooking with friends Humans of Digital and much more!

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.