Head of Creative
Head of Creative
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Job Description
Head of Creative
Reports to Group Director of Global Marketing
FTC Based at Stephen Street London (hybrid)
Fremantle is a global content producer and distributor creating entertainment drama films and documentaries watched in more than 180 countries and generating 40 billion annual social views.
Fremantles Group Marketing function is responsible for supporting the marketing communications strategy of the company across programming sales and corporate reputation.
About the role
The Head of Creative is responsible for running Fremantles in-house marketing creative team and processes and for managing external creative suppliers to deliver creative solutions for marketing.
The internal team supports all of Fremantles group functions via design and AV services and asset management across entertainment documentaries drama film and corporate.
External suppliers cover a wide range of agency and freelance / consultant resources working to briefs and budgets set by the wider marketing team.
The Head of Creative works closely with the Group Director of Global Marketing and the heads of the marketing and communications teams within Group Marketing to promote Fremantles titles in a consistent and high-quality way. The role also works directly with Group Marketings Trade Marketing and Events teams.
The role is responsible for taking and responding to briefs setting creative direction and monitoring quality and quantity of output across the creative team and external suppliers. The role also line-manages the internal creative team and is responsible for ensuring their development needs are met.
Key activities and responsibilities
- Ensuring briefs are responded to in a creative high-quality and timely fashion with best-in-class output across design (print on-screen large format) and AV (trailers motion graphics social and digital content).
- Setting creative direction and vision for Fremantles marketing and brand assets.
- Line managing the internal creative team across design AV and asset management including day-to-day needs and development and monitoring consistency and quality of their work.
- Liaising and coordinating with the Design and AV Leads to take briefs present work and manage feedback plus secure signoffs with internal or external stakeholders.
- Working with external creative suppliers to agree briefs budgets and deliveries on commissioned projects including maintaining relationships with a range of suppliers to ensure resource availability and competitive pricing.
- Collaborating with other heads-of-teams within Group Marketing to deliver consultancy and service across development projects corporate activity events sales and post-sales support.
- Project management of creative work including maintaining up-to-date records of briefs taken deadlines and output and financial tracking of rechargeable work.
- Maintaining an appropriate archive of production marketing assets received and maintaining templates/ style guides/ systems and processes etc.
Key competencies
- Evidence of a highly creative and visual approach to commercial problem solving.
- Demonstrable ability to manage people with different levels of experience and responsibility.
- Strong stakeholder management skills for direct team colleagues wider business contacts and external partners at different levels of seniority.
- Ability to work across multiple simultaneous projects.
- Excellent communication skills.
- Project management and budget management skills.
- Familiarity with creative execution processes and techniques (eg. software image formats AV and print production etc).
- Awareness of content industry trends including competitors and peers.
- Awareness of cultural geographic and platform-driven TV market and marketing differences.
- Awareness of creative trends and inspiration from relevant sources.
- Highly proficient in PowerPoint and/or Keynote.
- Basic proficiency in Adobe tools (Photoshop Illustrator InDesign Premiere).
- An awareness of or experience in using AI tools and solutions to enhance output and streamline processes.
Fremantle is one of the worlds largest and most successful creators producers and distributors of Entertainment Drama & Film and Documentaries. Operating in 26 territories we are a proudly independent group of content creators. We produce and deliver high-quality multi-genre IP including some of the biggest entertainment formats most watched international dramas award winning films and hard-hitting documentaries amplifying local stories on a global scale.
From Too Hot To Handle to Mosquito CoastGame of TalentstoThe Hand of GodFarmer Wants A Wife to Got Talent Family Feud to My Brilliant Friend and The Investigation to Arctic Drift our focus is simple we create and deliver irresistible entertainment.
We are also a world leader in digital and branded entertainment with more than 480 million fans across 1600 social channels and over 40 billion views per year across all platforms.
Fremantle is part of RTL Group a global leader across broadcast content and digital itself a division of the international media giant Bertelsmann.
For more information please visit follow us @FremantleHQ or visit our LinkedInandFacebookpages.
Company: FremantleMedia Ltd. - Prod. Div. Job ID: 281858
Required Experience:
Director
Employment Type
Full Time
