Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)
Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)
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1 Vacancy
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.
SharkNinja is seeking a strategic growth-oriented Senior Director Head of eCommerce to lead and scale our Direct-to-Consumer (DTC) business in the U.S. The Senior Director Head of eCommerce Direct to Consumer is a pivotal executive role responsible for owning the end-to-end DTC P&L digital strategy and customer experience across our owned eCommerce site. As the Senior Director Head of eCommerce Direct to Consumer you will drive performance across merchandising digital marketing site experience and operationsbuilding a best-in-class eCommerce business that reflects the strength and innovation of SharkNinjas 5-star product portfolio.
Key Responsibilities:
Commercial Strategy P&L Ownership
- Own and execute the US DTC growth strategy translating brand strategy into a high-performing digital commerce experience
- Lead all aspects of the DTC P&L: pricing strategy promotional calendar merchandising mix and profitability levers
- Align closely with finance and analytics teams to forecast sales measure performance and optimize ROI
- Monitor daily/weekly/monthly business performance and act swiftly to address challenges or capitalize on opportunities
- Work closely with product marketing and demand planning to ensureinventory depth and pricing alignment across campaigns seasons and promotional events
- Define short- and long-term roadmap for scaling eCommerce across categories and customer segments
- Lead digital merchandising strategy to optimize product assortment categorization and discoverability across the site
- Use data and customer behavior insights to drive cross-sell up-sell and bundling strategies that enhance average order value (AOV) and customer satisfaction
- Define thecommercial calendar in partnership with marketing to support product launches brand storytelling and performance goals
- Own thecontent-to-commerce experienceensuring that rich product detail pages (PDPs) comparison tools and buying guides are optimized for conversion
- Manage new product onboarding workflows and seasonal refreshes to ensure speed to market and content consistency
- Drive personalization A/B testing CRO and responsive design improvements
- Optimize the end-to-end customer journey from landing page to checkout to post-purchase experience
Performance Marketing & Retention
- Partner with growth marketing to align digital spend (paid search social affiliates email etc.) with business goals
- Leverage CRM and retention marketing to increase repeat purchase rates and loyalty
- Implement data-driven strategies to improve ROAS and reduce CAC
Operations & Fulfillment Leadership
- Partner with supply chain customer experience and IT to ensure efficient order fulfillment inventory management and post-purchase support
- Identify opportunities to reduce costs and improve delivery speed accuracy and satisfaction
- Own relationships with 3PLs payment processors and logistics providers (if applicable)
Team & Cross-Functional Leadership
- Build and lead a multidisciplinary eCommerce team (digital merch digital experience site ops marketing analytics etc.)
- Serve as the DTC thought leader across the organizationcollaborating with product brand sales finance and customer service
- Represent the voice of the US DTC consumer in product launches brand campaigns and strategic planning
Qualifications:
- 8-12 years of experience in eCommerce digital marketing or DTC leadership roles preferably in consumer goods or durable products
- Proven track record of growing a DTC business and owning a revenue-driving P&L
- Expertise in digital platforms (e.g. Shopify Plus Salesforce Commerce Cloud) analytics tools (e.g. GA4 BI) and marketing tech stacks
- Commercial acumen combined with deep digital channel fluency
- Strong leadership and team development capabilities
- Strong understanding ofdigital merchandising principles consumer shopping behavior and conversion optimization.
- Experience witheCommerce merchandising tools (e.g. Bloomreach or native SFCC/Shopify capabilities)
- Proven ability to collaborate with product teams to position items effectively forlaunches promotions and evergreen sales
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
Exec
Employment Type
Full Time
