Director of Communications
Director of Communications
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Job Description
All full-time university staff are eligible for VCUs robust benefits package that includes: comprehensive health benefits paid annual and holiday leave granted up front generous tuition benefit retirement planning and savings options tax-deferred annuity and cash match programs employee discounts well-being resources abundant opportunities for career development and advancement and more. Learn more about VCUs benefits here.
Mission or Goal of Unit:
We champion health and well-being through the power of nursing education discovery and practice.
Chief Purpose of this position:
The Director of Communicationssupports the mission of theVCUSchool ofNursing by effectively communicating and raising greater awareness ofschool-related activities and accomplishments to target audiences including keyexternal stakeholders (alumni the nursing profession donors prospectivestudents prospective employees academic nursing organizations the publiclegislators and similar) and internal stakeholders (current VCU studentsfacultystaff; VCUadministration; the VCUcommunity; Board of Visitors and similar).
Position Responsibilities:
- Work with University Relations to elevate SON priorities and other newsworthy initiatives.
-Provide a mechanism to promote newsworthy accomplishments of SON programs students and employees to appropriate internal and external media outlets.
-Share the unique voice of the SON through storytelling by identifying student faculty staff features alumni spotlights to showcase in print video content and other digital channels.
-Create a meaningful brand for theVCUSchool of Nursing that supports all publications web content and media messages with a common theme and feel.
-Manage school publications and announcements to ensure timely and persuasive communication.
-Direct and manage the schools website as an important resource to key audiences.
-Develop strategic promotional and marketing materials for recruitment of students and faculty and the promotion of school initiatives using a variety of contemporary approaches including social media.
-Plan create and oversee the design content and production of marketing materials.
-Serve as an advisor to the Dean and other SONleaders regarding situational responses.
Required Qualifications:
- Direct experience developing and managing graphicdesign marketing and web projects
- 5 years of work experience in marketing public relations and/or communications
- Excellent written and verbal communication skills
- Excellent interpersonal and collaboration skills
- Demonstrated experience working in and fostering an environment of respect professionalism and civility with a population of faculty staff and students from various backgrounds and experiences or a commitment to do so as a staff member at VCU
Preferred Qualifications:
- Bachelors degree in MarketingCommunications or related field
- Experience in higher education
Bruna Soria Galvarro
Required Experience:
Director
Employment Type
Full Time
