Integrated Marketer (B2B)
Integrated Marketer (B2B)
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$ 120000 - 150000
1 Vacancy
Job Description
The B2B Integrated Marketer is a pivotal component of the firms growth strategy sitting within the Marketing Team. Collaborating closely with marketing team specialists Sales and directly with businesses across the firm the role will be responsible for deploying integrated marketing to support growth goals. This role requires a deep understanding of the B2B marketing and sales process for corporate and institutional target audiences. The right candidate will create cohesive multi-channel marketing campaigns that drive engagement thought leadership and measurable impact. This role is designed for a resourceful self-starter who is both strategic and tactical and has a deep understanding of the B2B buyer.
Primary Responsibilities
Own and execute on annual marketing plans for each Cerity Partners B2B practices.
Develop buyer personas content messaging and omni-channel distribution for the OCIO Workplace Corporate Venture Capital Retirement Plan Consulting Custodial Referral and M&A businesses.
Deploy a deep understanding of each business and its inherent marketing and business development needs.
Generate trusted and proactive relationships with business leads.
Own and manage budgets in line with resources and growth goals.
Work with the Content Team to ideate and craft compelling high-value content to engage B2B audiences.
Own and refine engagement and nurture strategies to create brand presence and awareness.
Work closely with the Digital Team on SEO paid media and social media marketing to expand reach.
Present reports and progress toward goals to the CMO and business leadership.
Own and manage any B2B-focused social channels.
Build and maintain an editorial calendar to ensure consistent and relevant content distribution.
Identify opportunities for earned media partnerships sponsorships and speaking engagements that enhance brand credibility.
Coordinate and manage webinars events and other experiential tactics.
Establish KPIs track performance and optimize marketing efforts for maximum impact across business lines.
Continually generate creative marketing ideas to test and learn for growth.
Required Qualifications
7-10 years of experience in B2B integrated marketing.
Deep understanding of omni-channel marketing.
Superior written and verbal communication skills.
Proven ability to build brand awareness through strategic and tactical initiatives.
An understanding of the complexities of B2B decision making and sales cycles.
Ability to understand and market to the c-suite and board audiences.
Experience with venture capital marketing and workplace solutions is a plus.
Strong content development messaging and storytelling skills.
Experience leading integrated campaigns with measurable results.
Ability to work collaboratively resourcefully and creatively in a lean marketing environment.
Familiarity with SEO paid media analytics tools and CRM platforms.
Strong project management and prioritization skills.
Experience working in a growing matrixed organization.
Compensation Range:
$120000-$150000
The Team
The Cerity Partners Marketing Team touches all aspects of brand performance marketing content and communications across the firm. The team serves as an accellerant to the business from driving awareness through to supporting a superior client experience and retention. We believe the job of marketing to be muli-faceted and to include:
Building and sustaining a lasting and best of breed brand
Creating demand across individuals families businesses and prospective partners
Moving prospects through the buying experience
Partnering with advisors to accelerate their individual growth efforts
Collaborating across business lines and applying tactics to accelerate business goals
Fostering cohesion between internal culture and the external brand
Why Cerity Partners:
Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:
Health dental and vision insurance day 1!
401(k) savings and investment plan options with 4% match
Flexible PTO policy
Parental Leave
Financial assistance for advanced education and professional designations
Opportunity to give back time to local communities
Commuter benefits
Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures perspectives and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race religion national origin sex sexual orientation age veteran status disability status or any other applicable characteristics protected by law.
Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations please reach out to Applicants must be authorized to work for any employer in the U.S.
Employment Type
Full-Time
