Digital & LAM Coordinator

Were taking it back

To a time when food was real burgers werent plastic and your local burger joint was all about authenticity fun and celebration. At Burger Urge we dont just serve foodwe serve bold flavours good vibes and unforgettable experiences.

What We Stand For:

Ambition We aim high. We compete we lead we WIN.

Passion We live and breathe the BU brand in everything we do.

Quality Only the best. No compromises.

Authenticity Were original creative and unapologetically ourselves.

Adventure Bold. Daring. Unconventional. No risk no fun.

Integrity Mission-driven not money-driven. Were here to make a real impact.

About the Role:

Were looking for a digitally-savvy and detail-driven Digital & Local Area Marketing (LAM) Coordinator to join the retail marketing team at Burger Urge. Reporting to the Head of Retail this dual role is ideal for someone who thrives in the fast-paced world of social media and paid content while also bringing structure and support to the local marketing efforts of our national store network.

Youll be responsible for managing the social media calendar creating engaging content coordinating influencer outreach overseeing community management and supporting the execution of paid digital campaigns.

On the local front youll play a key behind-the-scenes role in the administration of our LAM programassisting in the development and review of quarterly store plans reporting on redemptions supporting sponsorship initiatives and managing the LAM section of the print portal.

This role focuses on delivering impactful digital campaigns and operational support for Burger Urge stores through supplier coordination creative asset management and national network support. Youll be part of the retail marketing engine room that keeps our brand loud local and loved.

What Youll Be Doing:

Local Area Marketing (LAM)

• Help review and track store LAM plans each quarter
• Manage sponsorships local promos and community activations from the Support Centre
• Keep the print portal up to date with fresh artwork and tools
• Work with media buyers printers and suppliers on bookings and creative

Social Media & Digital

• Create and schedule fun relevant content across Instagram Facebook TikTok and more.
• Chat with our online community keep the vibes strong and build a loyal online BU community.
• Find and manage influencer and content creator partners
• Set up and manage paid ad campaigns
• Report on digital metrics and stay ahead of social trends.

Marketing Support

• Track redemptions and report on whats working
• Help coordinate campaign artwork and approval
• Jump into the Freshdesk inbox to support stores and answer questions
• Back up the team on national campaigns and store openings when needed

What Youll Bring:

• Experience in marketing coordination digital content creation and campaign management.
• Strong communication skills and confidence dealing with suppliers stores and stakeholders.
• A love for planning events building relationships and making ideas happen.
• Solid social media know-how (Canva CapCut Adobe Suite bonus!).
• A high level of organisation and the ability to juggle multiple projects with ease.
• A passion for bold branding real results and good burgers.

Why Join the BU Crew

Work with a brand thats fun bold and unapologetically different.

Drive campaigns that truly make an impact in our communities.

Career growth in a fast-moving ever-evolving company.

Competitive salary team discounts and a supportive burger-loving crew.

This role is perfect for a Marketing Coordinator with 23 years experience especially if youve already been hands-on with social media and digital content. If youve dabbled in local area marketing or worked in franchising thats a big bonusbut not essential.

Were looking for someone with a can-do attitude solid organisational skills and a genuine interest in growing their marketing career. Youll get to build on your skills and gain real-world experience across both digital and local marketing inside a fast-paced fun franchise environment.

If youre ready to add a few more feathers to your cap wed love to hear from you.